The Better Homes and Gardens® Real Estate network extends its sincere congratulations to the affiliated brokerages named in the 2024 RealTrends 500 list. This prestigious ranking recognizes the nation’s leading real estate firms known for their commitment to exceptional service and outstanding performance. Inclusion in the RealTrends 500 ranking signifies a significant achievement, and we are proud to have these …

Considering the value of high-end homes, it’s understandable that luxury homeowners and agents would be interested in moving these properties in any market. The world of high-end real estate is unique, however, in that it doesn’t follow the standardized formula that many agents are used to. A repetitive sales system or a one-size-fits-all strategy doesn’t apply when entering into multi-million …

As winter descends on cities and small towns across the country, many people find themselves unprepared for the havoc that frigid temperatures can wreak on their homes. Even the unpredictability of one winter season to the next can leave homeowners scrambling to ready their homes or maintain them properly in current conditions. Keeping winter home safety tips in mind at …

Good customer service is imperative for real estate agents, but being polite and knowledgeable about listings is not usually enough to retain clients over the long haul. So, how do you make an impression among buyers and sellers that makes them think of you whenever someone mentions “real estate?” Here are 10 ways to wow your clients and set yourself …

Current social and economic conditions have put the breaks on many homeowners’ plans to sell. This can be discouraging for real estate agents who depend on sales transactions, but there are ways to encourage sellers to move. Reluctant sellers have various concerns swirling in their minds, many of them financial. However, you can overcome their hesitations by understanding what motivates …

Better Homes and Gardens magazine features the expert insight of our affiliated agents and brokers in their dedicated real estate section on BHG.com. Continue below for a round-up of all the great real estate related topics the BHGRE network contributed to this year. January How a Half Bath Can Add To Your Home – Bruce Gillispie, REALTOR®, BHGRE Journey & Amanda Munoz, …

Homeownership has historically been influenced by racial, ethnic and other prejudices. Even in the areas where it has improved, recent studies have characterized the reduction of racial inequality in housing generally as “slow, uneven and fragile.” In certain areas, there has been little to no improvement. Events such as the Great Recession of 2008 and the COVID-19 pandemic have diminished minority homeownership rates, particularly for …

The National Association of Hispanic Real Estate Professionals (NAHREP®️) released its twelfth annual Top 250 Latino Agents Report today, recognizing outstanding Latino real estate agents and teams from around the country. This year’s report, in association with Fannie Mae, includes rankings of top individual agents, top Latino teams, and top agents by major market regions, representing $11.2 billion in combined …

The best of the best has been announced!  America’s Best Real Estate Professionals honors America’s finest real estate agents from all across the country! Over 27,500 U.S. real estate sales associates from every state are featured in America’s Best. Those ranked are among the top 1.5% of 1.6 million real estate professionals in the United States! Please join us in congratulating our honored …

BETTER HOMES AND GARDENS REAL ESTATE ANNOUNCES GINGER WILCOX AS BRAND PRESIDENT  Powerhouse real estate industry executive to lead company in continued growth  MADISON, N.J. (June 14, 2023) — Better Homes and Gardens® Real Estate (BHGRE), the dynamic real estate network within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, today announced a new leader for the BHGRE …

Better Homes and Gardens® Real Estate is proud to announce the affiliated agents and teams recognized in this year’s REAL Trends Top 1000! REAL Trends + Tom Ferry The Thousand. We are thrilled that these agents and teams have been recognized for their talents and successes. Congratulations and well-done!   Individuals By Sides David Medley – Better Homes and Gardens Real Estate Medley Christian Cobo – Better …

Here’s the honest truth: We are all guilty of letting certain notions color how we perceive and/or interact with others and certain situations—even if we don’t realize it. The reason? Implicit bias. Implicit biases are “attitudes or stereotypes that affect a person’s beliefs, actions and decisions in an unconscious manner,” says Beverly J. Vandiver, Ph.D., professor of human sciences and interim …

The best of the best has been announced! The 2023 REAL Trends Nation’s Best ranks the most productive and successful brokerages. The list features real estate brokerage firms in the United States who reported over 500 transaction sides in 2022. We are thrilled at how many of our BHGRE® affiliated brokerages ranked so highly.  Congratulations to all our impressive winners …

Better Homes and Gardens® Real Estate is proud to announce the winners of the brand’s 2022 Awards. These are special recognitions awarded to top brokerages and sales professionals for exceptional leadership, superior service, and exemplary sales. Awards are broken down into two categories, Production and Nomination. Better Homes and Gardens® Real Estate is proud to honor the following: Top Industry …

We are excited to announce the 2023 REAL Trends 500 winners and are thrilled that many of our affiliated brokerages ranked so highly amongst the nation’s leading real estate firms! The below winners are recognized for their superior service and outstanding performances. See which of the Better Homes and GardensⓇ Real Estate network members ranked on Real Trends 500 for …

Congratulations to all of the Anywhere Leads Network 2023 Award Winners who demonstrated excellence and success throughout 2022! Anywhere Leads Network 2023 CHAIRMAN’S CLUB Better Homes and Gardens Real Estate Native American Group Virginia Beach & Williamsburg, VA Anywhere Leads Network 2023 PRESIDENT’S CLUB Better Homes and Gardens Real Estate Gary Greene Houston, TX Better Homes and Gardens Real Estate …

Recent history has been particularly fraught with hatred and prejudice. And while discrimination is anything but new, the conversation on how everyone can make a meaningful difference is taking a firm hold in a fresh, encouraging way. One way to truly make a difference is allyship.  By definition, an ally is an individual who speaks out and stands up for …

Joyce Wright Funk is broker and co-owner of Better Homes and Gardens Real Estate Rainbow Island Properties in Kilauea, Hawaii. She is also the first black, female owner in the Better Homes and Gardens® Real Estate network. 1. Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why?  I identify with all …

Author: Virtuance ‘Tis the season to incorporate holiday cheer into your real estate endeavors!  We have five unique holiday open house ideas to help you stand out as a real estate professional. Are real estate open houses beneficial? Real estate open houses are beneficial because potential clients can see the homes in person. If the house is located in a well-populated area …

The best successes often come from overcoming powerful obstacles. In today’s episode of the Be Better Podcast, Donald is joined by the co-founder of Solo Stove, Spencer Jan, to discuss how he built a successful company amid the 2008 recession.  Entrepreneurship has been central to his career for the past decade. After seeing the recession’s effect on his professional pursuits, Spencer believes …

Everyone has a strategy for time management. Whether it’s your mom, dad, brother, coworker, or neighbor, you’ve likely heard many different ways to prioritize your time and get things done. In today’s episode of the Be Better Podcast, Donald is joined by entrepreneur and bestselling author, Richie Norton, to hear his take on time management and how everyone can find a …

Starting a podcast or launching a foray into entrepreneurship likely won’t happen overnight, and it often takes multiple tries to find an idea that sticks. In today’s episode of the Be Better Podcast, Donald is joined by the podcast princess (and CEO of YAP Media), Hala Taha, to learn how she tried, failed, and overcame obstacles to eventually find a successful …

Great leadership looks different to everyone. In today’s episode of the Be Better Podcast, Donald is joined by the CEO and co-founder of Better Homes and Gardens Native American Group, Susan Jenkins, to learn what she values in leadership and how she embraces those traits in her work. It’s got to be deeper than money – a ‘why’ must be answered. In …

Project manager by day and podcast influencer by night, Lloyd George has used media to connect to new people, try new opportunities, and fuel his passions. In today’s episode of the Be Better podcast, Lloyd joins Donald to discuss his work and how he’s used media to get where he wants to go.  Lloyd’s professional background wasn’t traditional:  He wasn’t …

Sit and talk with Pip Klein of Better Homes and Gardens Real Estate Green Team about buying or selling a home and you get the feeling that she’s been in this business her whole life. However, Pip didn’t get her license until 2011, and there has been no stopping her since. Read on to find out why she has such …

Do you have sellers doing a major remodel on their luxury home before putting it on the market? Recent trends show that flooring is increasingly important to homeowners and certain options create more of a high-end look than others. So, consider guiding your clients to focus on their floors and choose products that at least reflect and ideally boost the …

The real estate industry constantly evolves and new marketing trends appear to meet fresh challenges. Today, agents embrace video to promote their listings and connect with potential clients. But there’s more to know about marketing via video than the average real estate professional realizes. Video is currently redefining real estate marketing. If agents aren’t using video to create excitement around …

In today’s episode of the Be Better Podcast, our host Donald Kelly continues his conversation with internet influencer Danny Peña to learn what work, skills, and content would help anyone become an influencer. For the full interview, check out our prior episode for part one! Building a community is your largest obstacle: For Danny, guerilla marketing was a powerful and (at the …

Entering the job market after college graduation can be a stressful time. Between discovering the industry, making connections, and managing interviews, navigating the variables can be a difficult time for anyone. In today’s episode of the Be Better Podcast, Donald is joined by two Gen Z college students, Mackenzie Carnahan and Junior Germain, to learn how they’ve set themselves up …

The best successes often come from overcoming powerful obstacles. In today’s episode of the Be Better Podcast, Donald is joined by the co-founder of Solo Stove, Spencer Jan, to discuss how he built a successful company amid the 2008 recession.  Entrepreneurship has been central to his career for the past decade. After seeing the recession’s effect on his professional pursuits, Spencer believes …

Today’s buyers are more eco-conscious than ever, so real estate agents who renovate and stage their listings are wise to use sustainable paint for touch-ups and big projects. Going green with sustainable paint options shows buyers you’re serious about marketing an environment that meets their needs – a home with as few harmful chemicals as possible. Not familiar with sustainable …

If you look in the average garage, you’re likely to find piles and stacks of personal belongings accumulated over many years. But cluttered garages don’t lend to a positive feeling, as you may know from personal experience. This is why decluttering a garage to give buyers a better impression of a home is vital. Don’t skip the garage when you’re …

Better Homes and Gardens® Real Estate is proud to announce the affiliated agents recognized in this year’s AREAA A-List 2022 Top Producers.  Betty JohnsonBetter Homes and Gardens Real Estate Gary Greene#10 by Individual Sides & #27 by Individual Volume Dana Hall-BradleyBetter Homes and Gardens Real Estate Fine Living# 75 by Individual Sides & #124 by Individual Volume Team SongBetter Homes …

The LGBTQ+ Real Estate Alliance released its 2nd annual Top Producers List for 2022 and we are proud to congratulate John Mayer, of Better Homes and Gardens Real Estate Journey, for being recognized as a top producer for both Team Sides and Sales Volume. The list honors 236 individual member agents and teams and increase of 20% over the last year’s …

Before you seek to receive something, seek first to give to those around you. In today’s episode of the Be Better Podcast, Donald is joined by Bob Burg, co-author of The Go-Giver, to learn his philosophy and simple takeaways to lead a life in service to others. The Go-Giver mentality is a universal practice: A great salesperson focuses not on …

Wherever you go in the world, there is bound to be some degree of turmoil and negativity. So how do you stay motivated and inspired amidst it all? In today’s episode of the Be Better Podcast, Donald is joined by the CEO (Chief Energy Officer) of LLJR Enterprises, Larry Long Jr., to learn how he maintains positivity and works toward …

Personal branding is the key to setting yourself up for personal and professional success. In today’s episode of the Be Better Podcast, Donald is joined by PR pro and owner of Media Maven, Christina Nicholson, to discuss the importance of personal branding, regardless of your industry.  No matter your business, everybody should build a brand. The brand you build makes …

In today’s episode of the Be Better Podcast, Donald talks about what he had to learn the hard way when starting his own business. For aspiring entrepreneurs, this episode has the takeaways you need to get your next venture started on the right foot.  You’re always selling. If you’re too focused on the service or product you offer, you won’t have …

Connecting with your farm area can be challenging during the summer when many buyers and sellers are on vacation or on the go enjoying one fun experience after the other. The Internet goes everywhere, though, and everyone has to wind down, so agents should consider staying in touch with some topical summer real estate blog ideas their target audience can …

Wondering about renovations that pay? Many homeowners and real estate professionals find they get a great ROI with a garden makeover. In particular, sellers and agents today are sprucing up yards with butterfly and bird-friendly plants. Why create a garden to attract these winged creatures? For one, the flowers that butterflies and birds feed on are gorgeous, and their visual …

Real estate agents should think about meeting leads throughout the year, but summer days are exceptionally perfect for networking. With so many community activities and events, it’s easier to get out there and mingle with your farm area. Below are some ways to put your name and experience in your neighbors’ minds during summertime to stay top of mind for …

Real estate agents must know how to market and sell a home during summer, when many people are either out of town, busy doing fun activities, or trying to stay out of the heat (which means no driving around to view houses). Summer tends to be a short season in real estate terms because families and other potential home buyers …

The best things in life aren’t free. In the professional world, that means it’s time to take a risk. In today’s episode of the Be Better Podcast, Donald is joined by the co-founder and VP of Content and Community of Podcast Movement, Jared Easley, to discuss the risks he took in creating the world’s largest podcast event in the world. …

Sales isn’t just a career; it’s an everyday occurrence for everyone. We sell ideas, thoughts, and actions to our family, friends, and coworkers as a part of everyday life, so sales is an essential skill we all need to develop. In today’s episode of the Be Better Podcast, Kim interviews our co-host (and professional seller) Donald Kelly to learn how …

In today’s episode of the Be Better Podcast, Donald is joined again by the owner of Better Homes and Gardens Real Estate® Blu Realty, John Darden. In this episode, the pair dive deeper into practical ways to integrate a successful mindset into your daily life for long-term growth. Picture two agents:  Imagine two realtors: Greg the Gleeful Agent and Mandy …

The Be Better podcast is all about helping you find your path to success, whether that’s in real estate or any other career. Today’s episode is the first of a special two-part episode featuring the owner of Better Homes and Gardens Real Estate® Blu Realty, John Darden. In this episode, John discusses the psychology of success and how anyone can integrate simple …

Janet Whitehead, Broker Services Manager at Better Homes and Gardens® Real Estate, was joined by various Better Homes and Gardens® Real Estate panelists for a conversation about Pride in Real Estate. Panelists: Robert Ellington – Better Homes and Gardens Real Estate The Shanahan Group Tamera Martinez – Better Homes and Gardens Real Estate Universal & Better Homes and Gardens Real …

If you want to dominate your local market, you need to think of real estate marketing as a year-round strategy. That is, each season should highlight unique approaches to community engagement. Summer, fall, winter, and spring offer fantastic opportunities to connect with your neighborhood in memorable ways. Below, we provide a year’s worth of marketing tips to add to your …

Trends data shows that interest in art studios, wine cellars, home bars, and other dedicated activity centers has increased exponentially, while theaters, offices, and gyms are also home features gaining popularity. Home staging efforts, then, should focus on creating these types of spaces to attract buyers. Prices for these projects fall into quite a vast range depending on a homeowner’s …

When readying a listing to appeal to new homeowners, consider revamping a home’s landscaping to attract green buyers. Water conservation is important to many people these days and trends show eco-friendly landscape designs are the go-to choice across the country. With many cities and states in various stages of drought, and growing attitudes that value treading lightly on the planet, …

Diversity isn’t just about gathering diverse people; it’s gathering diverse perspectives that create a culture of success for the company, its employees, and its customers. In today’s episode of the Be Better podcast, Donald is joined by broker realtor at Better Homes and Gardens® Real Estate Premier, Thai Nguyen, to discuss his approach to creating a diverse culture (and how you can …

Over the course of the Be Better Podcast, Donald and Kim have had the opportunity to interview many great people to understand how they’ve achieved their personal and professional success. In today’s episode, we revisit some of our favorite episodes and the takeaways we can apply to our own lives. Our mindset toward life can be a powerful motivator: Josh McGrath stressed how …

Marketing, when done correctly, is a powerful contributor to a business’s success. Today’s episode of the Be Better Podcast features Better Home and Garden Real Estate’s Marketing Award recipient Brittney LaHayne to discuss her tactics and strategy behind a successful marketing strategy. The secret? Brittney dedicates her entire marketing to past business. She set up a program teaching people how to …

Entrepreneurship is where passion and hard work collide. Today’s guest on the Be Better Podcast learned this lesson firsthand at 16 years old when he dropped out of school to pursue digital marketing. Now a founder and CEO of one of the UK’s fastest-growing digital marketing agencies, he has built an empire through the hard work and passion that got him started.  …

In today’s episode of the Be Better Podcast, Kim and Donald are joined by “the dream team architect” Veronica Romney. She and Donald discuss her approach to entrepreneurship and the struggles entrepreneurs face in their daily lives. Veronica’s introduction to entrepreneurship: Once Veronica had her first son, she and her husband wanted to center their work lives around their family rather than …

Gail Long of Better Homes and Gardens Real Estate Lifestyles Realty shares her thoughts on what the Better Homes and Gardens® Real Estate brand represents to her and her clients. Tell us a little about yourself. How long have you been in Real Estate and how did you find yourself at your BHGRE Lifestyles Realty? I am a wife (my husband and …

The best of the best has been announced! 2022 REAL Trends America’s Best Real Estate Professionals ranks the most productive and successful agents. We are thrilled at how many of our BHGRE® affiliated agents ranked so highly!   Almost 24,000 U.S. real estate sales associates from every state are featured in America’s Best. They are the top 1.49% of more than 1.6 million licensed Realtors® nationwide. Congratulations to all our hardworking and impressive agents …

Better Homes and Gardens® Real Estate is proud to share the 2022 NAHREP Top 250 Latino Agents Award winners. The list recognizes agents whose hard work and dedication has led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership. Congratulations to all within the BHGRE® network who made this list. Recognitions like …

Better Homes and Gardens® Real Estate is proud to announce the affiliated agents and teams recognized in this year’s REAL Trends Top 1000! REAL Trends + Tom Ferry The Thousand. We are thrilled that these agents and teams have been recognized for their talents and successes. Congratulations and well-done!   Individuals By Sides #69. Perry Butler – Better Homes and Gardens Real Estate Paracle #115. David Medley …

Real estate agents usually see a positive impact on their business when they engage with their community, so we’ve developed some marketing tips to help you connect. When you reach out and involve yourself locally with the people who live and work near you, you become a trusted asset and partner. The relationship you build with your community through meaningful …

Diversity and inclusion are on the minds of many real estate brokerages today, so keep reading for tips if your agency wants to attract talent from various backgrounds. Attracting diverse talent is not merely a matter of checking quota boxes for an office manager or broker, it’s a way of bringing in new people to share new perspectives. And to …

What is Juneteenth?  Juneteenth commemorates the ending of slavery in the United States and the freedom of African Americans. On this day in 1865, two years after the formal issue of the Emancipation Proclamation, the last enslaved people living in Galveston, Texas, were finally informed they were free. Approximately 250,000 people were liberated. Imagine not knowing you were free for …

June is National Homeownership Month, meaning it’s time to celebrate the value, happiness, and possibilities that owning a home brings to people and communities across the United States. Many people consider owning a home the American dream. Throughout June, let’s celebrate homeownership and learn how we can ensure all Americans have the same access and opportunity to own a home …

Join us in celebrating and discussing Asian American & Pacific Islander Heritage Month. Moderator Janet Whitehead, Broker Services Manager at #BHGRE, is joined by various BHGRE professionals for a meaningful discussion. #BeBetter#AAPI#AAPIHeritageMonth Panelists: Daniel Lee Kim – Better Homes and Gardens Real Estate Advantage Realty Hong Pham – Better Homes & Gardens Real Estate Premier Eva Mok – Better Homes …

Sometimes in life, you have to adapt. Whether that’s because of a change in the market or a global pandemic, adaptability is key to pivoting your career. In today’s episode of the Be Better podcast, Kim and Donald are joined by Mallorie Denmon. As a salesperson in live entertainment, she had to switch up her career aspirations in the face …

When it comes to real estate, customer service is everything. In today’s episode of the Be Better podcast, Donald is joined by two women who set themselves apart with this key ingredient to more sales – exceptional customer service by putting the customer first. Nicole and Jamie Hilderbrand are a sister-in-law duo married to identical twins. Find out how they …

When it comes to real estate, customer service is everything. In today’s episode of the Be Better podcast, Donald is joined by two women who set themselves apart with this key ingredient to more sales – exceptional customer service by putting the customer first. Nicole and Jamie Hilderbrand are a sister-in-law duo married to identical twins. Find out how they …

Working with your significant other can result in an exciting workplace. Josh and Sarah are a married real estate team located in Columbia, South Carolina. After the birth of their second child, Sarah decided to join the real estate industry, and her husband Josh helped accomplish her goal. In today’s episode of the Be Better Podcast, they discuss how to …

Interior remodeling isn’t the only way to invest in your property; your outdoor space is valuable realty as well! In today’s episode of the Be Better podcast, Kim and Donald are joined by garden designer, TV personality, small business owner, and author Carson Arthur. In this episode, he shares his recommendations for going green at home and cultivating your outdoor …

Daniel Lee Kim of Better Homes and Gardens Real Estate Advantage Realty shares what made the difference when finding a real estate home. Tell us a little about yourself. How long have you been in Real Estate and how did you find yourself at your BHGRE Advantage Realty? I am a proud Marine veteran of 11 years. Born and raised …

Real estate is a fun career that can bring much financial success, but new agents might benefit from tips that give them a smart start in the business. The most seasoned agents know what marketing and networking strategies work. But, when you’re just starting, it can be challenging to know where to target your efforts. This article highlights some of …

Being successful as an entrepreneur happens with the right mentorship, and we’ve got the perfect mentor for you. Today’s guest, Guy Kawasaki, is the original Apple evangelist, investor of Canva, and all-around top-tier human. Guy shares his secrets to being successful as a young entrepreneur. What determines success? The best quality is luck because success is just being in the …

The most successful agents recognize the value of using creative visual elements to sell more homes. Buyers should be able to visualize themselves in a potential home before arriving. Discover how to maximize video marketing efforts to attract attention and get buyers to take action. Create Listing Videos While professional equipment and quality video matter, agents can easily make an …

The pandemic brought families together for meals, work, school, and entertainment, often in an outdated kitchen. Modernizing the kitchen design became a priority to accommodate the new normal. Now clients buying a house prioritize a functional and inviting kitchen. Discover ten fast fixes to help sellers transform this space and attract more people who are buying a house. Swap Out …

Real estate agents get inspiration from the fact they can write their paychecks based on their overall input. However, effort and knowledge are crucial to staying relevant in a constantly evolving industry such as real estate. Discover ten reasons agents need continuing education throughout their careers to succeed in real estate and achieve their goals. Meet State Licensing Requirements One …

Marketing a luxury property requires a special approach. Agents who list and sell high-end homes need to focus on visibility strategies that highlight features in a unique way. While marketing ordinary listings typically involves taking property photos, arranging virtual tours, and scheduling opening houses, luxury properties need an elevated playbook. From day one, high-end homes must have all the marketing …

Diversity and inclusion apply to the housing market as well as business. The two come together for real estate agents who the Fair Housing Act regulations must guide. Discover how agents have the power to make a difference and stop discrimination in the housing market. Understand the Fair Housing Act Understanding the Fair Housing Act, enacted in 1968, is the …

Helping clients involves buying, selling, and advising families to achieve – or exceed – their short-term and long-term financial goals. As a result, real estate agents play an integral role in the future economic success of their valued clients. Discover ten ways agents make a difference in a client’s bottom line. Buy or Sell a House at the Right Time …

Digital marketing was an innovative strategy for agents just a decade ago. Now real estate professionals need to use evolving technologies to stay relevant and make connections. For example, podcasting is a popular way to reach a target audience to provide helpful information. Discover how to use the best podcasts to get more real estate leads for your business. Understanding …

Real estate investing isn’t a short-term strategy to create wealth; it’s a long-term game. But how can someone get started making progress? Today’s guest, Abhi Golhar, is here to answer our questions. A much-sought-after voice in real estate investment and entrepreneurship, Abhi has written for publications like Forbes, Inc. and the Huffington Post. So we’re thrilled to learn from him …

While many people start with the resources to achieve greatness, others work to make their dreams happen. (Today’s guest is someone who falls into the latter category.) In this episode of the Be Better podcast, Donald is joined by interior designer Jennifer Adams to discuss her humble beginnings and how she shifted her perspective to achieve worthwhile goals through realizing …

Being an expert on home design and décor trends allows you to anticipate consumer needs and better reach and serve your clients. Below, you will find trends that can give you insight into what today’s homeowners are looking for. Happy at Home Pandemic-driven lifestyle shifts have changed how people are thinking about their homes. In the year ahead, expect homeowners …

We continue to hear how competitive the spring real estate market will be, but why? We spoke to a few Better Homes and Gardens® Real Estate brokers to understand why the upcoming season is poised to be one of the most competitive yet. Discover how record low inventory and rising interest rates will impact this year’s spring selling season and …

The Fair Housing Act was put in place to prevent discrimination and create an open market concentrated on equal opportunity. As we know, the sale and purchase of a home is one of the most significant events a person will experience, and it’s our job as real estate professionals to make sure people of all backgrounds are treated fairly. It …

When you see a problem facing the world (or even just your local community), you might be invigorated to act. But how do you go about solving the problem? In today’s episode of the Be Better podcast, Donald is joined by founder and CEO of New Story, Brett Hagler, to discuss how he works to solve the global housing crisis. …

It’s easy to create an eco-friendly office and make a healthy, sustainable, and productive environment. Below, you will discover several ways to make a greener office that can positively affect your employees’ mindset and health, help save the planet, and even save money. Gather every electronic device, cord, monitor, tablet, printer, and used printer cartridge in the office and test …

Congratulations to the Better Homes and Gardens Real Estate Brokerages who demonstrated excellence in 2021. The Top 25 Better Homes and Gardens Real Estate Main Street PropertiesPensacola, FL; Mobile, AL Better Homes and Gardens Real Estate Native American GroupVirginia Beach & Williamsburg, VA Better Homes and Gardens Real Estate WinansDallas/Fort Worth, TX Better Homes and Gardens Real Estate The Masiello …

Congratulations to the Better Homes and Gardens Real Estate Brokerages who demonstrated excellence in 2021. The Top 25 Better Homes and Gardens Real Estate Main Street PropertiesPensacola, FL; Mobile, AL Better Homes and Gardens Real Estate Native American GroupVirginia Beach & Williamsburg, VA Better Homes and Gardens Real Estate WinansDallas/Fort Worth, TX Better Homes and Gardens Real Estate The Masiello …

Have you ever wondered how a CEO gets to the point where they actually become a CEO? We did. So, on today’s special episode of the Be Better podcast, Donald is joined by none other than the CEO of Better Home and Garden Real Estate®, Sherry Chris, to discuss her career journey and how you can establish your road to success. …

Better Homes and Gardens® Real Estate is proud to announce the winners of the brand’s 2021 Awards. These are special recognitions awarded to top brokerages and sales professionals for exceptional leadership, superior service, and exemplary sales. With a network of nearly 12,600 affiliated sales professionals, associates nominated their broker and sales associate peers who have proven to demonstrate exceptional leadership, …

Better Homes and Gardens® Real Estate is proud to announce the winners of the brand’s 2021 Awards. These are special recognitions awarded to top brokerages and sales professionals for exceptional leadership, superior service, and exemplary sales. With a network of nearly 12,600 affiliated sales professionals, associates nominated their broker and sales associate peers who have proven to demonstrate exceptional leadership, …

Getting a good night’s sleep is extremely important for your health and wellbeing. It also improves your concentration, boosts productivity, and allows you to recharge your mind and body so you can be the best real estate professional you can be. Sleep loss can have a detrimental impact on work performance if you’re constantly feeling tired. When you have difficulty …

Getting a good night’s sleep is extremely important for your health and wellbeing. It also improves your concentration, boosts productivity, and allows you to recharge your mind and body so you can be the best real estate professional you can be. Sleep loss can have a detrimental impact on work performance if you’re constantly feeling tired. When you have difficulty …

The Be Better Podcast is about helping young adults find new ways to drive their success. And what better way to drive success than doing business? In today’s episode of Be Better, Donald is joined by author, consultant, and branding expert Jeff Fromm to discuss the millennial and Gen Z way of doing business. Jeff consults on the intersection of marketing, …

https://vimeo.com/682959217?loop=0 Watch our inspirational #BlackHistoryMonth panel, focused on the topic of inclusion and the importance of diversity. Moderator, Janet Whitehead, Broker Services Manager at #BHGRE, is joined by various #BHGRE professionals for an incredible discussion. #BeBetter Panelists: William Pitre – National Association of Real Estate Brokers National Board as Director at Large, Vice-Chair of the Houston Black Real Estate Association …

Watch our inspirational #BlackHistoryMonth panel, focused on the topic of inclusion and the importance of diversity. Moderator, Janet Whitehead, Broker Services Manager at #BHGRE, is joined by various #BHGRE professionals for an incredible discussion. #BeBetter Panelists: William Pitre – National Association of Real Estate Brokers National Board as Director at Large, Vice-Chair of the Houston Black Real Estate Association Jonisha …

In our relentless effort to be better, the theme of today’s episode of the Be Better Podcast is motivation. And what better way to motivate ourselves than listening to host Kim Haynie put co-host Donald Kelly in the hot seat? Find out how Donald motivates himself (and how you can motivate yourself) on today’s episode of Be Better. Why did …

Regardless of your career or life goals, carving your own path in life to accomplish what you love should be a part of the process. In our first episode of the Be Better Podcast, Kim and Donald are joined by the founder and broker of Better Homes and Gardens® Real Estate, Josh McGrath, to discuss his unusual career journey. Josh took a …

Welcome to the Be Better Podcast! Hosted by Kim Haynie, our first episodes will feature producer and co-host Donald Kelly. In this special introductory episode, the pair will discuss why this podcast came to be and what you can expect from the show. A quick intro to our hosts: Donald Kelly runs the podcast production studio, TSE Studios, and a sales …

Podcasts are perfect for on-the-go real estate professionals, who often spend lots of time in the car. They are also phenomenal educational tools where you can hear from experts as they share their tips and secrets. Next time you’re exercising, cleaning, or driving to another showing, use that time to prepare for the next phase of your career. Below are …

Podcasts are perfect for on-the-go real estate professionals, who often spend lots of time in the car. They are also phenomenal educational tools where you can hear from experts as they share their tips and secrets. Next time you’re exercising, cleaning, or driving to another showing, use that time to prepare for the next phase of your career. Below are …

Remote work became increasingly popular after quarantining, and a new normal meant people starting realizing the benefits of working at home. Homeowners with tiny homes found creative ways to transform minimalist spaces into home offices. Agents learn how to attract buyers who work at home by sharing home office ideas with sellers to help them turn unused spaces into functional …

Remote work became increasingly popular after quarantining, and a new normal meant people starting realizing the benefits of working at home. Homeowners with tiny homes found creative ways to transform minimalist spaces into home offices. Agents learn how to attract buyers who work at home by sharing home office ideas with sellers to help them turn unused spaces into functional …

Ready to get more real estate leads and make this your hottest season ever? Whether you’re a new or seasoned agent, there is always something you can do to turn a traditionally slow time into a scorching one. From direct mail strategies to tactics that take you online, you can avoid a business freeze-out with a bit of creativity and …

Home environments influence the way we think, feel, and behave. It makes sense, then, that selling a house should include focused attention on creating a healthy setting that sets buyers at ease. This guide to Creating a Healthy Home: 8 Tips for Your Real Estate Listings offers tips for healthifying a property listing. It provides easy updates, fixes, and tweaks …

100 Ways to Be Better is about improving your life as well as the lives of those around you. Below you will discover a variety of tips and recommendations to help you fill the year growth and happiness. There are ideas on how to be a better real estate professional, ways to improve your home, and tips on how you …

During quarantine, people wanted more living space for work, entertainment, and relaxation. Marketing homes for sale today means appealing to buyers who expect a variety of flexible living areas. Discover ten unexpected ways to help sellers transform dead spaces into inviting and functional ones. Finish the Garage Check out the garage to see its current use. From parking cars to …

Today’s real estate market is much different from that of even one year ago, which means we need a new approach to real estate marketing – including the writing of home descriptions, which must highlight current real estate trends in order to be effective. While agents may have been able to get away with writing traditional home descriptions in 2020 …

The most successful agents recognize the value of using creative visual elements to sell more homes. Buyers should be able to visualize themselves in a potential home before arriving. Discover how to maximize video marketing efforts to attract attention and get buyers to take action. Create Listing Videos While professional equipment and quality video matter, agents can easily make an …

In honor of Native American Heritage month we are proud to highlight Dr. Susan Jenkins, Owner and Principal Broker of Better Homes and Gardens® Real Estate Native American Group in Virginia Beach, Virginia. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Authenticity. Always be the best you and never a …

Often the winter is viewed as a slow season in real estate, depending on the location. However, the season’s festivities are an opportunity for savvy real estate agents to maximize the potential of their listings. Discover eight ways to use the holiday spirit to attract buyers and sell more homes.  Keep It Neutral Encourage sellers to avoid displaying holiday decorations …

Your clients want to know what to expect going forward in the Real Estate market. Better Homes and Gardens® Real Estate breaks it all down in our latest Market Watch video. The post BHGRE® Market Watch appeared first on Clean Slate. Source: Blog Source: <a class="post-link" href="BHGRE® Market Watch” target=”_blank”>Blog

While recent home sales show there are often more buyers than inventory, there are still times when agents can’t sell a house fast. Beyond current market conditions, homes for sale need to appeal to potential buyers. From overpricing to a bad bathroom design, find out twelve reasons why listings won’t sell. Inflated Listing Price Savvy buyers recognize an overpriced listing …

The new normal has made people more mindful than ever before about their health and the well-being of the world around them. As a result, an increasing number of buyers are looking for green features in homes. Discover how to showcase environmentally-friendly homes to make these coveted real estate listings pop. Windows to the World Drafty old windows make it …

Often real estate agents encourage sellers to put away all telltale signs of their lives, including evidence of pets residing at the house. However, agents looking for a niche may find the perfect combination with pet enthusiastic sellers and buyers. Discover fun and effective ways to attract pet lovers to houses for sale without compromising the comfort of anyone involved. …

Liz is a Broker with Better Homes and Gardens Real Estate Connections, with offices in Illinois and Indiana. Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why?  I’m so excited to be part of the BHGRE family, I especially resonate with the PAIGE core value —— “Authenticity”. I run my business …

Tito is the Broker in Charge at Better Homes and Gardens Real Estate Medley in South Carolina Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why?  I love being with a company that offers so many opportunities for our affiliated Agents, Brokers and Owners. Growth is the Core Values that I identify the most with, but not …

People live and work differently after quarantining, and savvy agents recognize these changes. Learning how to work with buyers to appeal to sellers post-pandemic helps agents sell houses faster and get more listings. Discover the top ten DIY value-adding home improvements for sellers to make before marketing their homes after COVID-19. Clear Out and Clean Up One person’s treasures are …

Maintaining an environment of diversity and inclusion helps real estate agents achieve the highest level of success. Integrity and the ability to serve the community at large make stellar agents stand out from the competition. Discover how a diverse and inclusive group of agents best suits the neighborhood’s needs and builds relationships based on trust. What Is Diversity, Equity, and …

Agents and sellers only have one chance to make a stellar first impression. After that, a lack of curb appeal drives potential buyers away. Discover eight ways to use welcoming entryways to ignite interest in properties and attract more real estate buyers. Paint the Door The first feature buyers see when they arrive for an open house, or showing is …

Marketing your properties or real estate business today demands attention to a solid social media strategy, so we’ve put together some tips for you. Paying attention to current real estate trends when you post to Facebook, Instagram, and other social channels is key. With every article, photo, or story you upload, you must think about how that post will connect …

Moderator, Janet Whitehead, BHGRE Manager, Broker Services, was joined by various #BHGRE brokers and agents for an important discussion during Hispanic Heritage Month.  Panelists:Liz Moreno, Broker, Better Homes and Gardens ConnectionsYeidy Mundo, Director of Operations, Better Homes and Gardens Real Estate Emerald CoastTito Justo, Broker, Better Homes and Gardens Real Estate MedleyJorge Najera, REALTOR®, Better Homes and Gardens Real Estate Elevate The post Celebrating Hispanic …

Our ultimate guide to help you uniquely position yourself and your real estate business. Download now and start standing out from the competition. Click to Download the Interactive PDF The post Real Estate Local Marketing 101 appeared first on Clean Slate. Source: Blog Source: <a class="post-link" href="Real Estate Local Marketing 101” target=”_blank”>Blog

Jorge is a REALTOR® with Better Homes and Gardens Real Estate Elevate in El Paso, Texas. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? I will have to say that there is a tie between two of the core values I identify most with.  Passion and Excellence are both highly …

Better Homes and Gardens® Real Estate is proud to announce the affiliated agents recognized in this year’s AREAA A-List 2021 Top Producers.  Top Sales Professionals by 2020 Individual Sides Li Huong LanzT25 Individual by SidesBetter Homes and Gardens Real Estate Realty PartnersSides: 44 Dana Hall-BradleyT38 Individual by SidesBetter Homes and Gardens Real Estate Fine LivingSides: 36 Top Sales Professionals by …

Successful real estate agents know they should blog regularly, but even the pros get stumped sometimes when it comes to real estate blog topics. That’s why, as we head into a new season, we want to help you provide the best content for your real estate blog. Better Homes and Gardens® Real Estate wants you to have the best answers …

Whether your listings have small patios or large yards to work with, the key to attracting buyers to these homes is to create cozy outdoor living spaces in them. Tiny balconies, open courtyards, expansive decks, and great green grassy areas can all easily transform into comfortable places that will lure in prospective homeowners. When thinking about how to create cozy …

Savvy agents recognize opportunities for sellers to make cost-effective home improvements to attract more buyers. Most homes have at least one unused nook or corner. Showing sellers how to best use flexible living spaces helps agents generate more leads and sell more homes. Inspect the Premises Staging a home is crucial to get the best possible price. Buyers need to …

Mindfulness means paying attention to one thing at a time and remaining focused on your thoughts. Real estate agents rush through their day, often jumping from one stressful situation into another. Mindful living tips help agents slow down and consider the best ways to deal with challenges. Discover how living mindfully can help improve real estate agent skills and help …

The #BHGRE network celebrated Pride Month with an important discussion about diversity and inclusion in the real estate industry. Moderator, Janet Whitehead, BHGRE Manager, Broker Services, was joined by various by members of the Better Homes and Gardens® Real Estate network brokers and agents for this amazing discussion. Panelists: Angelica Delboy, REALTOR®, Better Homes and Gardens® Real Estate Premier Josh McGrath, CEO, …

The best of the best has been announced! 2021 REAL Trends America’s Best Real Estate Professionals ranks the most productive and successful agents. We are thrilled at how many of our BHGRE® affiliated agents ranked so highly!   Over 18,000 U.S. real estate sales associates from every state are featured in America’s Best. Those ranked are among the top 1.5% of 1.4 million real estate professionals in the United States! Congratulations to …

Better Homes and Gardens® Real Estate is proud to announce the affiliated agents and teams recognized in this year’s REAL Trends Top 1000! REAL Trends + Tom Ferry The Thousand, highlights the top .07% of more than 1.4 million licensed Realtors® nationwide. We are thrilled so many agents and teams have been recognized for their talents and successes. Congratulations and well-done!   Top 250 Individual Real Estate Professionals …

During COVID-19, savvy agents became masters of virtual open houses and showings. As people emerge from quarantine, hosting a hygienic open house in person is crucial for agents to sell houses fast. Discover simple ways to make buyers and sellers feel more comfortable after a new normal. Continue Virtual Open Houses Some clients will be eager to get out for …

Successful real estate agents know how to make meaningful connections with clients. Buyers and sellers want useful information and details to help them make educated decisions. Discover eight smart ways to use data and storytelling to sell homes quickly and build a profitable client base.  Weave a Believable Tale The best marketers are also excellent storytellers. The tales behind an …

1 – PROMOTION DESCRIPTION:  The Best of Video Contest is open between 12:01 AM Eastern Time (“ET”) on August 2, 2021 and 11:59 PM ET on August 27, 2021 (the “Contest Period”).  The prize for the Contest will be awarded to one (1) user with the winning video submission as determined by Better Homes and Gardens Real Estate LLC (“Sponsor”), …

Springtime is an excellent time to sell houses, with people coming out after winter and thinking about the following school year. Encourage sellers to make a memorable first impression by sprucing up their yards. Consider these ten quick and easy gardening projects to improve the curb appeal instantly – and interest in the property. Flower Boxes and Hanging Baskets One …

Businesses of all types and sizes benefit from using social media to market their brands and services. Real estate agents, however, especially boost their presence by marketing on Facebook, Instagram and other social channels. This is due in part to the huge role that first-time home buyers plan in a real estate professional’s success. Since first-time home buyers tend to …

Moderator, Janet Whitehead, BHGRE Manager, Broker Services, was joined by various BHGRE brokers and agents for the discussion on Asian American and Pacific Islanders in the Real Estate Industry. Panelists:Jaymes Song, Realtor-Associate, Better Homes and Gardens Real Estate Advantage RealtyThai Nguyen, Principal Broker at Better Homes & Gardens Real Estate PremierDebbie Wong, Vice President, Broker Partner at Better Homes and …

Better Homes and Gardens® Real Estate is proud to share the 2021 NAHREP Top 250 Latino Agents Award winners. The list recognizes agents whose hard work and dedication has led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership. Congratulations to all within the BHGRE® network who made this list. Recognitions like …

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID OUTSIDE THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, AND WHERE PROHIBITED BY LAW. 1 – PROMOTION DESCRIPTION:  The BHGRE New Story Sweepstakes is open between 12:00 AM Eastern Time (“ET”) on July 21, 2021 and September 2, 2021 at …

The number one rule of marketing, “Know your audience,” matters as much to the real estate agent as it does to the sales expert in any other industry. This is why it’s essential for Gen X-focused professionals to understand what makes this market segment tick. What drives them to buy and sell? Their motives may not be what you think, …

Better Homes and Gardens® Real Estate is proud to share the T3 Sixty Mega 1000 List! The list reports the annual performance of brokerages, franchisors, and holding companies across the U.S. residential real estate industry. The Mega 1000 list includes annual sales volume, transaction sides, and agent count for the top brokerages, but the report uses sales volume as its …

An agent who completes the licensing process has an instant feeling of accomplishment. At that moment, all the possibilities of a new career become real and exciting. Use these ten ways to get your name noticed as a new real estate agent and start building a business that will be profitable for years to come. Announce Your Status New agents …

Luxury buyers and sellers are savvy clients with unique requirements. Cornering this lucrative niche requires ongoing research and attention to detail, whether clients are buying or selling houses. Learn how to use intelligent data to market luxury homes and get your share of this profitable target audience. Basics About Market Intelligence Market intelligence focuses on being aware of the state …

There are endless ways you can make a difference and help support environmental protection as a real estate professional. Together we can ensure our Earth is here for future generations to come. Keep in mind that any effort, big or small, has an impact. Below you can discover several ways you can make a difference and practice more sustainable actions. …

We are proud to announce that many of our affiliated brokerages ranked in the RISMedia 2021 Power Broker Report. This report ranks the top 1,000 brokers by 2020 sales volume and by 2020 transactions. See which of the Better Homes and GardensⓇ Real Estate network members ranked below. Congratulations! RANK BY TRANSACTION #84 – Better Homes and Gardens Real Estate …

Be the expert in all things house and home with these Garden and Outdoor Living Trends for 2021. Curb AllureWith curbside neighbor, friend and family ‘drive by greetings’ becoming the norm, now more than ever Meredith Women want the front of their home to be beautiful. Outdoor LivingFrom ideas to installation, interest in improvements for outdoor living and entertaining are …

A new normal transformed how real estate agents handled people who wanted to sell or buy a house. From virtual tours to wearing masks during scheduled showings, change is inevitable to remain profitable. The pandemic also led to a shortage of existing homes for sale, often leading to competitive bidding. Discover ways to handle a lack of inventory that create …

Have you ever wondered how top real estate agents partner with builders and get opportunities to sell their inventory? Whether you’re a new real estate agent or a seasoned Realtor®, forging partnerships with new home builders can take your business to the next level. So, if you haven’t considered it already, think about partnering with builders and read this article …

Moderator, Janet Whitehead, BHGRE Manager, Broker Services, was joined by various BHGRE brokers and agents for the discussion on Women, Inclusion and the Real Estate Industry. Panelists:Shauna Hobson, Realtor®, Better Homes and Gardens Real Estate 43 NorthKrista Cherry, Co-owner/ Broker Associate, Better Homes and Gardens Real Estate Property ShoppeDebbie Wong, Vice President/Broker Partner, Better Homes and Gardens Real Estate J.F. Finnegan RealtorsSteffany Farmer, …

Be the expert in all things house and home with these Top Home Improvement Trends for 2021. Whether it’s making major or minor updates or introducing updated aesthetics into home paces – these trends will give you insight into what today’s homeowners are looking for. No Place Like HomeThere is a newfound appreciation for and focus on what’s most important …

Christian is president and CEO of Better Homes and Gardens Real Estate Kansas City Homes, headquartered in Overland Park, Kansas. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Growth: However not the way most people view that word. In an industry where the only constant is change, continual self-improvement and …

Navy Spirit Winners Better Homes and Gardens Real Estate Lifestyles Realty Jacksonville, FL Better Homes and Gardens Real Estate Native American Group Williamsburg, VA Home Marketing Winners Better Homes and Gardens Real Estate Winans Dallas/Fort Worth, TX 5 Star Winners Better Homes and Gardens Real Estate Executive Partners Augusta, GA Better Homes and Gardens Real Estate Lifestyles Realty Jacksonville, FL …

We are happy to announce the REAL Trends Five Hundred 2021 winners and are thrilled that many of our affiliated brokerages ranked so highly amongst the nation’s leading real estate firms! The below winners are recognized for their superior service and outstanding performances. See which of the Better Homes and GardensⓇ Real Estate network members ranked on Real Trends 500 …

Be the expert in all things house and home with these Top Home Trends for 2021. Whether it’s pointing out potential ways to use a space, suggesting renovations that increase value, or staging a home for maximum consumer impact – these trends will give you insight into what today’s homeowners are looking for. SOOTHING NEUTRAL COLORSRestful beige-based neutrals will gain …

Luxury homebuyers purchase a fabulous lifestyle as well as a home. Agents who recognize the lifestyle preferences of these discerning buyers can corner this lucrative niche market. Discover how to use wellness and healthy lifestyles to attract, and sell homes, to high-end house hunters who know how they want to live. Glorious Gardens Expansive properties mean having room for glorious …

Better Homes and Gardens® Real Estate is proud to announce the winners of the brand’s 2020 Awards. These are special recognitions awarded to top brokerages and sales professionals for exceptional leadership, superior service, and exemplary sales. The brands global network of more than 390 offices and 12,500 affiliated sales professionals nominated peers who display business excellence and overall great service …

Moderator, Janet Whitehead, BHGRE Manager, Broker Services, is joined by various BHGRE brokers and agents for a discussion on “Perspectives on Diversity and Inclusion in the Real Estate Industry.” Panelists: Janel Randall, Broker/Manager, Better Homes and Gardens Real Estate Paramount Mallorie Denmon, REALTOR®, Better Homes and Gardens Real Estate Kansas City Homes Irene Armstrong, REALTOR®, Better Homes & Gardens Real Estate Elliott Coastal …

Janel is a broker/manager with Better Homes and Gardens Real Estate Paramount in Edmond, Oklahoma. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? I love them all, but Authenticity stands out most.  What is the rest without you being your authentic self? 2.    What are your favorite qualities in a customer?  …

Unemployment can affect your client’s ability to purchase a home now and for a few years into the future, so it pays to know how to guide potential buyers who have recently experienced job loss. With the coronavirus pandemic, you may have several clients who have had to put their dreams of being a homeowner on hold, at least for …

High-quality videos are an essential marketing component for today’s real estate professional. Yet, many agents don’t understand what makes a real estate video great. Sure, it’s a bit of technical know-how, putting out videos that load quickly and stream flawlessly. But, creating a real estate video that sells is more than that. Agents must know how to come up with …

While we are social distancing during this time of coronavirus, it may be difficult to discern how to show a house with limited contact. Typically, before Covid-19, a buyer would feel comfortable opening cabinets and getting up-close-and-personal in other ways with their potential new home. Today’s tough times, however, mean that buyers are making purchase decisions from afar – either …

The pandemic has changed the way people buy and sell houses. From virtual tours and open houses to eclosings, social distancing transformed real estate operations. Agents scrambled to find ways to connect with clients and remain profitable during quarantine and the cautious days that follow. As a new normal takes over, discover ten facts every agent should know about eclosings. …

The pandemic changed how people work and live. Real estate agents needed to get creative to remain productive during the quarantine. The new normal means different protocols to make clients feel safe and comfortable. Now agents must help clients combat their fears to enter the housing market to buy and sell homes again after coronavirus. Be Prepared Showing homes has …

As the world faces a new normal in 2021, beginner real estate agents have different opportunities and challenges. While some things remain the same, others changed to accommodate quarantining and social distancing. Learn nine smart tips for success for new real estate agents as they embark on careers during changing times. Focus on Digital Marketing With many people still working …

Often perceived as a slow season in the real estate industry, the holidays create opportunities to reach new and old clients. Real estate marketing with a holiday flair is an effective way to boost sales at the end of the year and make connections for the new one. Discover a few festive marketing ideas for the holidays to keep the …

Despite the ongoing debate, the holiday season is an excellent time to list and sell homes. Amidst the hectic festivities, are buyers still looking to start the new year with a dream house. Plus, highly-motivated buyers and agents mean the best possible deals for sellers. Discover how to stage a home for sale for the holidays to maximize the potential …

The number of homeowners putting their houses on the market during coronavirus is low, but the shortage in demand is not always leading to a quick sale. Even though new listings are down roughly 29% in comparison to this same time last year, home sellers who want to snag the steady stream of buyers we’re currently seeing and sell their …

Greg is the owner/broker of Better Homes and Gardens Real Estate Alliance in Witchita, Kansas. He is also a former medic for the United States Army. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Passion.  It’s appropriate that passion is first in PAIGE – everything else flows from our passion …

Whether we welcome the term ‘new normal’ or wish we had never heard it, it is obvious that coronavirus and much that goes along with it are here to stay, at least for the foreseeable future. So, what have homebuyers become accustomed during the age of Covid-19 that they will likely want in their new house? The pandemic has changed …

Successful real estate professionals cultivate relationships with those around them and prioritize building strong communities that in turn, support homeowners. Read below for ideas on ways you can give back to your community and strengthen relationships. Organize a Blood Drive in your community. Donate gifts and toys to those who might not be able to afford their own or organize a toy drive.   Collect …

Many home buyers and sellers are wondering about housing values during this time of the coronavirus. It is a good time to buy or sell? As a real estate professional, you want to advise your clients as best as possible. So, what do you tell them? Will they find that deeply discounted property that is a deal due to a …

John is regional Vice President of Member Development and has been helping to grow the Better Homes and Gardens® Real Estate network for more than seven years. John is also the President of the non-profit organization LGBTQ+ REAL ESTATE ALLIANCE. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? I don’t …

The Better Homes and Gardens® Real Estate (BHGRE®) brand proudly stands by and supports our core values (P.A.I.G.E.). These core values remind us, our affiliated brokers and agents, current and potential clients, and anyone we do business with, what we stand for, and how we operate. Passion – to stimulate energy to a higher level of inspiration and emotion Authenticity …

Virtual hiring can be tricky, which is why onboarding new employees in person is the preferred method for many organizations including the real estate industry. But, today’s real estate brokers and managers are faced with the challenge of navigating through social distancing mandates and limited office interaction due to the coronavirus pandemic.  Onboarding new employees, a process that ideally includes …

The pandemic’s impact on most real estate segments has changed the way agents are marketing homes for sale. Quarantining and social distancing means finding innovative ways to attract buyers and connect with them. With more multi-family houses for sale over the past decade, this segment continues to thrive throughout COVID-19. Discover how to list, show, and market these coveted multi-family …

September is National REALTOR® Safety Month. It’s important to acknowledge that while being a real estate agent can be a satisfying and enjoyable career, agents can find themselves in risky situations. Knowledge and empowerment are essential in order to be prepared and stay safe.  We must take substantial actions towards ensuring the safety of real estate agents. The Beverly Carter Foundation is a non-profit …

Homebuyers are becoming more and more interested in homes with smart features. There are numerous reasons these features are on the rise from making people’s lives easier to providing a sense of security. Inform your clients of the benefits of installing these features so they can attract buyers and sell their homes at a higher price. Below are the top smart home features and their benefits you can highlight during open …

The pandemic proves real estate agents are creative and resilient. As the world took on a new normal, agents learned to use photos, videos, and other marketing methods to keep selling properties. Real estate professionals soon discovered the power of quality images and how they compel potential  buyers to take action. Find out the ten reasons why every real estate …

Real estate professionals who are still working 60 hours a week, even with all of the helpful technology and resources available, are smart to consider the importance of time management. As a real estate agent, you might hear about colleagues who are putting in 80-plus hours per week, and you may feel you need to be at least that busy …

When the going gets tough, the toughest real estate professionals make a difference. Top real estate agents recognize they are selling a community and lifestyle along with a house. Agents who are an integral part of the neighborhood become known as local resources. Discover how savvy agents are making a difference in the community during the pandemic and the “new …

Better Homes and Gardens® Real Estate is proud to announce the affiliated agents recognized in this year’s AREAA A-List 2020 Top Producers. Blair Myers#1 Individual by SidesBetter Homes and Gardens Real Estate Metro Brokers Sides: 362 Li Huong Lanz#20T Individual by SidesBetter Homes and Gardens Real Estate Realty PartnersSides: 54 Dana Hall-Bradley#41 Individual by SidesBetter Homes and Gardens Real Estate Fine LivingSides: …

Business interruptions, lockdowns, and remote working have become the new normal during a global pandemic. Some people are out of work for an indefinite period and are seeking new career opportunities. With real estate education available, learn how to become a real estate agent and make the most of the downtime provided by the coronavirus quarantine. Requirements to Become a …

Selling homes and writing real estate purchase contracts is challenging during the COVID-19 quarantine. Finding ways to list homes for sale and host open houses and showings is changing how real estate is marketed and sold. Consider the uncertainty in the world when drafting up purchase contracts for clients, and include clauses to best protect them during the pandemic and …

Walk-in master closets, energy-efficient lighting and appliances, eco-friendly wood flooring and tucked-away functional spaces. These are the best new home features of 2020 and they are the must-haves that are sure to be on your clients’ lists. So, smart agents should start scanning their local inventory with eyes focused on these top requirements. According to the National Association of Home …

There are many reasons buyers might need to purchase a home sight unseen, including job transfer from another state and the inability to view a home due to challenging social times, such as in the case of the coronavirus pandemic. Although it is scary to buy a home without being able to inspect it in person, it is possible, especially …

Join us LIVE on Tuesday, June 30th at 1:00 p.m. ET as we celebrate the close of Pride Month with Realogy’s first-ever REALPride Virtual Pride Parade! This celebratory event features co-hosts including President & CEO of Realogy Franchise Group John Peyton and Sherry Chris, President and CEO of Better Homes and Gardens Real Estate, as well as a special performance …

The best of the best has been announced! 2020 REAL Trends America’s Best Real Estate Professionals ranks the most productive and successful agents. We are thrilled at how many of our BHGRE® affiliated agents ranked so highly!   Nearly 14,500 U.S. real estate sales associates from all over the country are featured in America’s Best. Those ranked are among the top ½ of 1% of 1.4 million real estate professionals in the United States.     Congratulations to …

This summer people are spending more time at home with their families rather than traveling and entertaining. Meredith Corporation, publishers of Better Homes & Gardens magazine, put together an Insights Report which revealed that homeowners are finding solace spending time sprucing up and improving their homes. You can take advantage of these insights listed below when creating blog content or …

Better Homes and Gardens® Real Estate is proud to announce the affiliated agents and teams recognized in this year’s REAL Trends Top 1000! REAL Trends + Tom Ferry The Thousand, highlights the top one-tenth of one percent of more than 1.4 million licensed Realtors® nationwide. We are thrilled so many agents and teams have been recognized for their talents and successes. Congratulations and well-done!   Agent-Owned Brokerage by …

Few real estate agents imagined a time when a traditional open house would be impossible to plan. Successful agents also recognize the need to be flexible when times change. These unique ideas for an open house will help people who are buying a house make educated and confident decisions. Keep It Small Open houses can be a small gathering with …

Going green has become a way of life rather than a choice. Savvy real estate agents are learning about the green housing market to corner this growing niche. Eco-friendly options help preserve natural resources and lower utility bills because of their modern efficiency. Discover eight facts agents should know about the green housing market before selling houses to eco-enthusiasts. Green …

As working remotely becomes the temporary norm, agents and brokers are faced with new challenges. Attracting top talent and selling houses are activities usually conducted in-person. How can you add the personal touch to online communication? Discover effective ways to grow your real estate business in a virtual world. Optimize Existing Content A simple way to expand your current virtual …

Each interaction an agent has with a client has the potential to yield future business. Past clients come back and refer other clients to a trustworthy agent. Rental clients may have great potential to become profitable buyers in the future. Renters have many reasons why they choose not to buy a home. Discover eight savvy strategies to turn rental clients …

Sherry Chris, president and CEO of Better Homes and Gardens Real Estate catches up New Story CEO and co-founder, Brett Hagler, to discuss the New Story mission and their recent pivot to help families with children who have lost income as a result of COVID-19. The neighborhood offers a simple, practical solution to help our neighbors in need. 100% of donations will help pay rent for U.S. families facing homelessness.   …

Real estate agents need to be knowledgeable about everything from the housing market to people skills. Finances are another essential area for agents to stay on top of at all times. Listing homes, selling property, and managing a business all require some level of financial expertise. Discover the seven habits of financially savvy agents with successful real estate careers. Manage …

SEO, for those who are not familiar, stands for Search Engine Optimization. SEO attracts search engines and people searching online using targeted keywords and strategies and can increase the quality and quantity of website traffic organically. Considering over 90% of potential home buyers start their search online, it’s key to use SEO in order to increase your website ranking and boost your online presence. Higher rankings and increased exposure will result in generating more leads.   Know …

From checking texts in the morning to an early evening open house, an agent’s day is often packed with activity. After putting in long hours for business, agents may feel too tired to appreciate their free time. From friends and family to exercise, agents need to learn how to fit everything into a hectic day. Discover how to achieve work-life …

Considering the amount of time people are spending online and on social media, agents and brokers should still be maintaining an active social presence.  Below are a few safe topics you can share with your audience to stay engaged and relevant in your community even when social distancing.   Go through past reviews or testimonials and share the best ones.  Discuss tools you have access to and how you …

Video is one of the most highly effective forms of content. Although most of us consume a large amount of video, many real estate agents aren’t using video as part of their digital marketing strategy. Learning about video is a great use of your social distancing time while you wait to make your grand re-entrance. Here are some tips to become a video pro …

Now is the time for agents and brokers to reach out and share relevant information with past and current clients. Many companies have sent emails notifying customers how they are handling operations during this unprecedented time, but it’s key to go above and beyond. Show you care by providing them with beneficial information.  Agents should monitor what’s happening locally in addition to the …

There are hundreds of free apps that can be beneficial for your state of mind, whether you are looking to be more mindful, relax or learn something new. Mindfulness Mindfulness can free your mind, improve your ability to focus, reduce stress and help with anxiety. Say goodbye to obsessive thoughts and download the apps below. Headspace: This is a great …

Although we are practicing social distancing, it’s essential to maintain communication with your team during a sensitive time like this. Employee engagement is key and companies need to help their people stay connected. Below are some ideas on how to continue internal communication and create stability.  Set up weekly check-ins or meetings. Structure and routine are imperative during a time like this. There’s an abundance of tools that allow your team to keep in touch while working at …

Maintaining our social connection has never been more important. Current conditions require us to maintain our distance and have limited physical interactions. This scenario doesn’t leave a lot of room for real estate professionals, whose business revolves around handshakes and face-to-face interactions, to do their job, does it? Here is where social media comes in to save the day. Through …

When working conditions change radically, agents need to transform their approach to stay active. While meetings and open houses might be impossible during a worldwide crisis, it is an ideal time for real estate education and development. Discover real estate skills and abilities to master now for a better career in the future. Get Organized Organization is critical for agents …

Turn downtime into your most productive time. We worked with our network at BHGRE ® and came up with ideas for what you can do now to boost your future business. Read on for our ultimate list of agent action items you should start TODAY. The agent action list Practice using video conferencing with a fellow agent so you can …

We are proud to announce that many of our affiliated brokerages ranked in the RISMedia 2020 Power Broker Report. This report ranks the top 1,000 brokers by 2019 sales volume and by 2019 transactions. See which of the Better Homes and GardensⓇ Real Estate network members ranked below. Congratulations! Top by 2019 Transactions 87.  Better Homes and GardensⓇ Real Estate …

We are happy to announce the REAL Trends Five Hundred 2020 winners and are thrilled that many of our affiliated brokerages ranked so highly amongst the nation’s leading real estate firms! The below winners are recognized for their superior service and outstanding performances. See which of the Better Homes and GardensⓇ Real Estate network members ranked on Real Trends 500 …

Better Homes and Gardens® Real Estate is proud to announce the winners of the brand’s 2019 Awards. These are special recognitions awarded to top brokerages and sales professionals for exceptional leadership, superior service, and exemplary sales. The brands global network of more than 370 offices and 13,000 affiliated sales professionals nominated peers who display business excellence and overall great service …

Here we grow again!  We are excited to welcome three new affiliates to the Better Homes and Gardens® Real Estate network: I-20 Team Real Estate is now affiliated with Better Homes and Gardens Real Estate. This is now the ninth BHGRE franchise in Texas. Better Homes and Gardens Real Estate adds significant presence in southern New Mexico with the affiliation …

A real estate agent is a professional career that requires minimal education when compared to other professional jobs. Often people decide to enter the field for this reason then discover the educational requirements are more stringent than they expected. Find out the answer to the question – how long does it take to get a real estate license and start …

The real estate agents on television always seem to be incredibly busy and prosperous as they whisk people through luxury homes for sale. While this scenario is possible, it is not the typical day of an average agent. If you dream of showing houses and making big money, it’s time to get the facts. What is it like to be …

Listing and selling houses makes agents and brokerages profitable. In a competitive marketplace, it can be challenging to keep increasing profits. Discover how to get real estate listings and connect with more clients. Use these 10 savvy tips to boost productivity and earn a substantial income as a real estate agent. Tap Your Sphere of Influence A sphere of influence …

For real estate agents, one of the most significant challenges is helping people with poor credit. Clients need a home that suits their budget and needs. For people with credit issues who might be cash poor, owning a house seems to be an impossible dream. Discover how to find owner-financed properties for clients with credit issues and become the go-to …

A lifestyle home is loosely defined as a home whose appeal is not only in its luxurious amenities, but also based on the kinds of activities that it enables. Benefits of a lifestyle home could include exhilarating mountains to ski, bodies of water for fly-fishing or rafting, hikes with breathtaking views, or access to world-class casinos. Because they are so unique, advertising …

Education, training, and ongoing research are cornerstones to an agent’s long-term success. Before agents can prove their worth, they must make a stellar first impression. Much like cleaning up the front yard of a house for sale, an agent’s personal “curb appeal” influences whether a potential client takes the relationship to the next level. What do real estate agents wear …

An agent must remain in touch with market trends before they happen. When agents are well-informed, their clients get the best possible deals. A robust real estate education is essential to remain ahead of the curve in this ever-evolving industry. If you want to be a better agent, read on to discover seven benefits of taking real estate classes. Fulfill …

A sphere of influence includes the people an agent knows professionally and personally who trust his or her opinion. Maintaining these relationships and using them to build new ones is an integral part of an agent’s success. Discover the leadership qualities and skills to expand your sphere of influence to get more leads and referrals. Find Your Way Around Facebook …

Few real estate agents say they are too busy to get more leads. Successful agents share their real estate leads with the agency to get a piece of the pie rather than giving it all up. With that in mind, progressive agents are always looking for more action – even if they decide to share the wealth. Score more clients …

Sherry Chris, Mark Woodruff, Marilyn Eiland, Dan Rand, Joseph Rand and Matt Rand all have been named in the 2020 Swanepoel Power 200 list, which ranks the most powerful leaders in the residential real estate brokerage industry. Congratulations to our President and CEO, Sherry Chris, for being named #20 on the T3 Sixty 2020 Swanepoel Power 200 list. Sherry was also named #3 …

2020 is off to an incredible start for Better Homes and Gardens ® Real Estate. We had numerous, well-deserving, individuals recognized in the 2020 RISMedia Real Estate Newsmaker list. See who was recognized from the BHGRE ® network! Congratulations to Liz Uribe of Better Homes and Gardens Real Estate Wine Country Group for being recognized as an Inspiration in the RISMedia 2020 Real Estate …

Attracting top talent to a brokerage helps expand the business and increase profits. Often it takes more than a fair commission split and necessary training to bring key personnel into the office. Discover how to use a real estate coaching program to recruit the best new agents and help them develop superior leadership qualities. Goals of a Coaching Program Coaching …

From high-end vacationers to first-class business travelers, short-term rental properties offer optimum privacy and exclusivity. Agents who recognize the potential of this growing niche market are sure to profit from these real estate listings. Discover smart tips to start dominating the luxury short-term rentals niche, which continues to become increasingly popular. Craft an Irresistible Description Consider the target market for …

Completing your real estate education is just the first step toward a rewarding career in this growing field. The next step is taking the real estate license exam. A few smart strategies can maximize your potential to pass the state test. Better Homes and Gardens® Real Estate is sharing these ten top tips to help you prepare for this essential …

Understanding the market is crucial for agents to serve their clients effectively. From housing values to mortgage rates, all factors matter when it comes to finding the right home for a client’s budget and needs.  Pinpoint pricing is critical for a client who wants to buy or sell property. Discover ten facts every real estate agent should know about the …

People dream of owning a vacation home where they can escape the daily routine for a while. Many of them also profit from having a vacation house by renting it throughout the year. These cautious buyers want a perfect respite that is also a smart investment. Whether buyers want a waterfront property or a cabin in the mountains, discover seven …

From retirees to city slickers with new jobs, many consumers seek to get out of a house and get into a condo. Homeowners want less space and maintenance with all the modern amenities they prefer. Thoughtful agents can make this transition as smooth as possible for their clients. Consider seven ways to help clients downsizing from house to condo, so …

The most successful agents narrow down their focus to reach out to a specific target audience. Selecting a niche can be a profitable strategy. Agents must be willing to learn everything about a particular area, type of property, or consumer category. Familiarity with the niche attracts customers who are looking for specific types of properties. Discover seven potentially lucrative niche …

Most homebuyers go online to search for available properties. Search engine optimization (SEO) focuses on targeted keywords and strategies to attract search engines and people who want to find a house. Sellers recognize the power of the internet and want to know how to use it. Savvy agents can use these seven smart SEO tips to learn how to get …

Making connections is the lifeblood of the real estate business. Networking helps agents develop meaningful relationships, which can turn into real estate leads and clients in the future. People want to do business with professionals they know and trust. Discover how to get more leads in real estate with these six ways to connect with clients. Schedule the Best Open …

Over the past decade, learning technology has become compulsory for real estate agents. From email newsletters to social media posting, innovative ways to share and connect become the newest methods of lead generation. Savvy agents have already harnessed the power of the latest innovations to attract more business. Discover how to get more real estate leads by becoming a social …

Much like any other professional sales career, real estate agents inevitably face rejection. Many are unable to handle the pressure and leave the job within a year of starting. Dealing with rejection is how agents survive the financial tides and move forward into productive and profitable careers. Discover how to deal with being rejected and make a comeback. It’s Not …

Buying your future home is becoming an increasingly digital experience; in fact, 95% of home searches now begin on the internet. Millennials in particular (who now represent the largest, and growing, age group of the home market) are accustomed to the online experience and the on-demand, informational nature. With unlimited online access to tools and resources, they expect a similar experience from …

Preparing to sell a home is a busy time for property owners. It takes effort to throw away old stuff, clean the house, improve the curb appeal, and make necessary repairs. Property owners want to know about home improvements that add value to the property. Discover some of the best ROI home improvement ideas for real estate agents to share …

Joy is the Broker Associate at Better Homes and Gardens Real Estate Florida 1st in Fort Lauderdale, FL. She sat down to answer a few career questions for us and give you the perfect book to add to your list in the new year. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, …

Mickey Spain has been with the Realogy Franchise Group for over 15 years but joined Better Homes and Gardens® Real Estate in 2018. His current role as the Director of Brand Engagement means he works on adoption and education of branded tools amongst our network. Find out more about his career, like how he learned to adopt the “we over …

Home is where the heart is. It might be cliche, but at Better Homes and Gardens® Real Estate, we know it to be true. That’s because our agents go above and beyond to make sure that the houses we sell are more than just houses — they’re homes, where families can make memories and delight in a space that’s truly …

Debbie Scanish is the Director of Business Operations with Better Homes and Gardens Real Estate Cypress in Lexington Kentucky. Read on for some great insights into which P.A.I.G.E. value she identifies with the most, and why. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Growth.  I love to learn – …

The fusion of past and present come together beautifully in older homes. Helping clients find a house with a rich history can be a challenge. Once there are one or more prospects, it’s time to discuss specifics about buying old homes. Consider these seven facts every agent should tell clients about buying a historic home. Residing in a Historic District …

The first question in the minds of buyers and sellers is, “How much is the house worth?” Many variables exist that determine the bottom-line value of a home. The smartest place to begin is the fair market value (FMV). FMV is the price house listings would sell for in a logical situation where the buyer and seller have full disclosure …

For generations, the closing day meant signing seemingly endless documents to finalize the deal. Now real estate agents have access to cutting-edge tools that help save time and effort. The days of having a sore writer’s hand after closing are over. Discover seven benefits of having clients sign documents online before a closing. Review the Terms Buyers sign a myriad …

Ray is an affiliated agent with Better Homes and Gardens Real Estate Advantage Realty and a United States Veteran with a distinguished military career serving in the Special Operations Command Pacific (Camp Smith, Hawai‘i), Joint Intelligence Operations Command (Makalapa, Hawai‘i), Combined Joint Task Force Horn of Africa (Djibouti City, Djibouti), Joint Interagency Task Force West (Camp Smith, Hawai‘i) and Seal …

If a picture is worth a thousand words, imagine the value of a video for ambitious real estate agents. Videos make it possible for potential buyers to tour a property and find a house from the comfort of their own space. Learn more about tech-focused real estate video marketing ideas to get more leads and sell more properties. Classic Listing …

The home search process is changing. So is real estate’s ability to engage clients online. In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has before. But that …

Pete King, of Better Homes and Gardens Real Estate Main Street Properties, is the latest to sit down and respond to our ’10 Questions’ series. He reveals which P.A.I.G.E. values he feels the closest to, as well as who his real-life hero is. 1. Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, …

Blair Myers remains one of the most successful real estate agents in the industry, but his path to success has been much different than most. And it is all because of his look. “I am a gay man and just got married, but when people look at me they often don’t know if I am a woman or if I’m …

Seven Savvy Ways to Market Horse Property for Sale appeared first on Clean Slate Equestrians put their horses first and expect the best property for a competitive price. Agents working with equestrian sellers and buyers should be knowledgeable about the care of horses and what appeals to this niche market. Discover seven savvy ways to market horse property for sale …

As our life expectancy increases, older people are looking to buy and sell houses. Tapping into this demographic is a viable option for real estate agents who understand what seniors want and need. From researching current real estate values to making a connection with boomers, smart strategies help dedicated agents corner this growing market. Discover five innovative ways to market …

Attilio Adamo is a passionate real estate professional, and head of The Adamo Group, with Better Homes and Gardens Real Estate Rand Realty. We asked Attilio to give some insights into his successful career and how he embodies our P.A.I.G.E values in everything he does. Does being a part of the BHGRE® network supplement your life/happiness/lifestyle, how?  Absolutely. Real estate …

Luxury buyers expect far more than curb appeal and an open house with sandwiches. Appealing to an affluent market requires creativity, commitment, and a finger on the pulse of what they want now. Discover trendy ways to market high-end real estate to luxury buyers that get attention and establish agents as leaders in this exclusive niche. Create an Experience The …

The smart home has become a buzzword among buyers of all backgrounds. Initially, smart homes were sought after by upscale consumers with a passion for technology. Now consumers are discovering the benefits of intelligent features and want to find a house with them. Learn the ten best smart home marketing tips for tech-savvy agents to start cashing in on this …

Buyers have a variety of reasons for wanting homes with acres of land. From farming to the desire for privacy, they want space to work and enjoy life. To market these home effectively, agents must consider factors such as curb appeal, land use restrictions, and trying to showcase all the features of vast property. Discover how to use video to …

While data matters, people remember lifestyles over listing descriptions. A house with curb appeal attracts more immediate attention than one with good bones. So weaving a memorable story and painting a vivid picture compels people to take action on any property. Online marketing is the best way to reach out to potential buyers and make a meaningful connection. Instead of …

It’s an exciting moment filled with possibilities when a new agent completes the required real estate education and passes the state exam. Agents dream of multi-million dollar sales and colossal commission checks. While the sky is the limit as an agent, there’s still a lot to discover to make that happen. Find out what nobody tells you with these sage …

What Career Opportunities Exist In the Real Estate Industry? The real estate industry offers a variety of career opportunities. Most people recognize the familiar residential real estate agent who helps with thesale and purchase of local properties. But few know the myriad of other lucrative career opportunities. From knowledge-driven desk jobs to flexible positions in the field, consider the full …

More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what’s not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace a 3D virtual walkthrough strategy. See how the real estate tech boom has finally arrived to create new opportunities for reaching …

A real estate agent who guides first-time homebuyers is sure to get referrals. First-timers are often concerned about something going wrong until they receive the keys to their new home. Sharing the ultimate closing day checklist lets newbies know what to expect on one of the most exciting days of their lives. An agent helps buyers have a successful closing …

Effective marketing is the key to selling houses. The goal is to attract potential buyers who have a genuine interest in the property for sale. Real estate agents who master the magic of marketing becomes the most profitable. One of the first steps is to know the neighborhood where they live and work. Find out the top ten secrets to …

From a tiny cottage by the sea to a grandiose estate by a lake, waterfront real estate always has value. Beyond the many amenities of waterfront living, a house on the water is also an investment property. Discover seven smart strategies to market these properties to investors. Focus on Exclusivity Unlike landlocked homes, a limited inventory of waterfront properties is …

The real estate agents who are actively selling houses have more than a license and access to available listings. The most successful agents and brokers recognize the power of intelligent networking and marketing. Discover six creative ways to get more real estate leads to boost profits and become known as a top-notch industry professional. Set the Scene for a Sale …

Staging is an effective way to guide the buyer’s eye to the finer features of a home for sale. Selling houses means knowing how to put together a creative presentation that attracts the right target market. Learn how to stage a house to sell quickly for corporate clients who are eager to move into their next phase in life. Time …

Elizabeth Byrne is the Brand Marketing Manager for Better Homes and Gardens® Real Estate corporate office in Madison, New Jersey. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Growth. I want to keep learning and trying new things, in every aspect of my life but especially with my work here …

Sellers want to sell their homes quickly and get a fair price. Agents help sellers by researching the best time of year to sell a house without losing money on closing day. The past few years have been a seller’s market, with more qualified buyers than available homes. As this market finally starts to slow down, smart sellers get maximum …

Buyers searching for an oasis in the center of bustling cities are attracted to the amenities of a penthouse. And buying a high-end apartment is an appealing lifestyle. Selling the property and its possibilities make it easier to draw attention to these high-priced homes. Discover unique ways to market luxury penthouse for sale for buyers looking to find a house …

Local celebrities are professionals who leverage their neighborhood notoriety to create a profitable brand. Everyone needs to buy, sell, or rent a property. And these people are looking for a real estate expert with leadership qualities who understands the area. Learn how you can – yes, you really can! – become the best real estate agent in the neighborhood. Get …

Closing on a house is an exciting day for the buyers and agent who helped make it happen. From the initial house search to the final inspection, every step is emotionally-charged until the deal goes through. When the clients are happy, an agent has an opportunity to encourage future business. Use these seven tips to stay connected with clients and …

A successful real estate agent knows how to establish and nurture long-term relationships. Even when clients move away, they continue to refer people they left behind to the agent. Learn about building relationships in business to establish a reputable brand and get more referrals. Discover how to win a client’s continued trust by being authentic and knowledgeable in all interactions. …

For more than 90 years, Better Homes and Gardens® has been the most trusted source of inspiration for all things related to the home. Better Homes and Gardens® Real Estate continues this tradition by offering guidance before, during and after the home buying and selling process. Whether you’re in the process of buying or selling a home, let one of …

For more than 90 years, Better Homes and Gardens® has been the most trusted source of inspiration for all things related to the home. Better Homes and Gardens® Real Estate continues this tradition by offering guidance before, during and after the home buying and selling process. Whether you’re in the process of buying or selling a home, let one of …

From plumbers to doctors, all professionals have tools of the trade to accomplish their work. Real estate agents also maximize various mediums to better promote homes for sale. In a world driven by technology, successful agents tap into the latest options to provide the highest level of service to their clients. Discover some of the essential real estate agent tools …

From showing houses to verifying real estate values to negotiate the best deal, a dedicated agent helps buyers every step of the way. Clients rely on their agents to help them navigate one of the most significant investments in a lifetime, especially first-time home buyers. Discover seven facts agents should tell buyers before closing on a house. A Final Mortgage …

One of the most significant challenges agents face is providing a fair assessment of a property’s value. The house must be priced right to get buyers to bite. Undervaluing the home could mean the sellers lose thousands of dollars. Knowing current real estate values is integral to providing the highest level of service to clients. Learn how to use real …

The best of the best has been announced! 2019 REAL Trends America’s Best Real Estate Professionals list ranks the most productive agents by state and metropolitan area based on closed transaction sides and closed volume. We are thrilled that many of our affiliated agents ranked so highly out of the nearly 14,500 featured U.S. real estate sales associates from every state! Each one …

Once an aspiring agent completed the required real estate education and passes the exam, it’s time to think about the future. While agents are independent contractors, they must work on behalf of a licensed real estate broker. Is an agent getting a real estate license soon? Learn how to choose the right agency for a successful future. Examine the Environment …

While buying and selling real estate is a serious business, marketing should never be boring. People want to enjoy the process and benefit from it. Savvy real estate agents know how to get people to smile as they make one of the most important investments of a lifetime. Discover fun real estate marketing strategies to generate more real estate leads …

People from all walks of life take a course and pass the real estate agent state exam. But this is only the beginning. A successful career in real estate requires more than education, licensing, and a desk at an office. The leading real estate agents know the secrets to success. Discover the six qualities the best real estate agents possess …

Sherry Chris, Chief Executive Officer and President of Better Homes and Gardens® Real Estate, celebrates the 10-year anniversary of BHGRE® by sharing her top ten tips for success. 1) Collaboration is the new competitive advantage. The more you share, the more you receive. 2) Be polite and treat everyone with respect. You never know when people will come in and …

Every broker must properly handle recruiting objections. A real estate agent may not want to join your team at this time, but you want to remain professional to ensure the door of opportunity remains open. The tools you use can offer insight, perspective and valuable information that could change a real estate agent’s mind. With these recruiting scripts, you can …

When recruiting for your firm, you have to carefully balance making a compelling argument without beating your chest and trying to convince new real estate agents that you are “the best.” Trying to lure new agents with features, perks and incentive packages, or even prospective career growth data, may seem good in the short-term, but it is not the key …

In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is “to draw by appealing to the emotions or senses, by stimulating interest to cause to approach, by exciting admiration”. At Better Homes and Gardens® Real Estate, we …

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they love their freedom to do what they want along with an earning potential in the six figures. …

Providing a positive and productive office culture is key to attracting and keeping good agents. It’s also what keeps the top talent from jumping ship and hanging their license with your competitor. So how do you create an environment that keeps a team enthusiastic and helps them grow together? Here’s five tips for brokers that can help. 1. Spruce Up …

One of the great things about starting a new year is it gives you a clean slate to start over.  The ending of one year provides an opportunity for us to reflect on how we did in terms of achieving our personal and professional goals.  An honest reflection of how we did first requires having goals and plans to start …

When I was a young boy I learned how to fish by baiting a hook and dropping the line in the water, and then patiently wait for the fish to come to me. When I got older, I realized if you want to catch more fish, you have to cast a wider net, just like a funnel. Isn’t agent recruitment the …