Average Broker Commission Rate: An Indicator of Consumer Perception?
Sales agent’s competency in demonstrating the company’s value proposition greatly impacts a company’s ability to deliver value to consumers. This in turn impacts how consumers
Sales agent’s competency in demonstrating the company’s value proposition greatly impacts a company’s ability to deliver value to consumers. This in turn impacts how consumers
As local emissaries, real estate agents and brokers could be broadcasting valuable info about their market through their Twitter account instead of the typical stream
I attended my very first RE BarCamp just a few weeks ago. BarCamps are scheduled one day events in major cities across the country. The attendance
I take a deep breath, swing open the car door, pop the umbrella, grab my stuff and make a run for the office through the pouring rain. Just another day in Jersey! As I’m jumping over the puddles I hear my iPhone ringing and think here we go.
Not much surprises me. I’m a Jersey girl, born and bred. No one has to convince me the Paterson Waterfalls should be a National Landmark and “How you doin?” rolls off my tongue naturally. I did witness something recently though that literally stopped me in my tracks.
My normal driving route to the gym takes me along a strip of the Passaic River in the pre-dawn hours. The mist was heavy over the murky waters this chilly morning and I noticed movement through the fog. I slowed my car and watched a figure take shape. First, the reflective vest outlined a silhouette, then a vessel came into view. A lone canoeist gliding across the water in the pre-dawn hours is not commonplace by any stretch of the imagination. I pulled to the side of the road and watched.
In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.
I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.
In the early days of the economic downturn, many broker owners took a “wait and see” position, hopeful that the market would turn around quickly. As the bad news continued, survival mode kicked in and brokers found themselves playing catch up and making tough decisions they never thought they would have to make such as closing offices, downsizing staff, merging with competitors. The focus was primarily on doing the things in the present that would help guarantee a place in the future. Times such as these do not allow most of us the luxury of thinking ahead and planning for what the future will look like in this industry.
Yesterday, Steve Murray kicked off his annual Gathering of Eagles conference in Dallas. First up on the speaker list was Larry Kendall from The Group Inc. based in northern Colorado. He is well known for his Ninja Selling program.
If you know Larry, have heard him speak or are aware of him by reputation you’ll know he is a unique person. He has a calm assertive energy that you can’t help but be attracted to. Plus, he’s quite brilliant and understands this industry and real estate professionals in a distinct way.
No I am not talking about ‘swine flu’. Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has
Every once in a while, a situation presents itself that gives people the opportunity to do something they might have previously considered impossible. Like many
If you want an escape from today’s industry and economic naysayers , talk to anyone at Better Homes and Gardens Real Estate Mary Holder at
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
Headquarters
175 Park Avenue,
Madison, NJ 07940
1.866.616.4BHG (4244)
Consumer Web site: www.bhgre.com
Sign up to get the latest from BHGRE.