Agents

Are You Deterred or Determined?

Not much surprises me. I’m a Jersey girl, born and bred. No one has to convince me the Paterson Waterfalls should be a National Landmark and “How you doin?” rolls off my tongue naturally. I did witness something recently though that literally stopped me in my tracks.

My normal driving route to the gym takes me along a strip of the Passaic River in the pre-dawn hours. The mist was heavy over the murky waters this chilly morning and I noticed movement through the fog. I slowed my car and watched a figure take shape. First, the reflective vest outlined a silhouette, then a vessel came into view. A lone canoeist gliding across the water in the pre-dawn hours is not commonplace by any stretch of the imagination. I pulled to the side of the road and watched.

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Top 5 Pet Peeves on MLS Listing Alert Emails

I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.

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One Size Will Not Fit All in the Future

In the early days of the economic downturn, many broker owners took a “wait and see” position, hopeful that the market would turn around quickly. As the bad news continued, survival mode kicked in and brokers found themselves playing catch up and making tough decisions they never thought they would have to make such as closing offices, downsizing staff, merging with competitors. The focus was primarily on doing the things in the present that would help guarantee a place in the future. Times such as these do not allow most of us the luxury of thinking ahead and planning for what the future will look like in this industry.

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Hanging with Eagles Like Larry Kendall

Yesterday, Steve Murray kicked off his annual Gathering of Eagles conference in Dallas. First up on the speaker list was Larry Kendall from The Group Inc. based in northern Colorado. He is well known for his Ninja Selling program.

If you know Larry, have heard him speak or are aware of him by reputation you’ll know he is a unique person. He has a calm assertive energy that you can’t help but be attracted to. Plus, he’s quite brilliant and understands this industry and real estate professionals in a distinct way.

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Capitalizing on Today’s Low Mortgage Interest Rates

We are surely at historic lows in mortgage interest rates and there is much to be gained by refinancing your home mortgage, but accomplishing this requires a systematic approach and a careful attention to detail. The new economy has brought with it a heighted sense of risk and banks may require some convincing before opening up the money gates. There are a number of things to be aware of that, if understood, will help to make your loan application process smoother and more successful. I hope that the following ideas are helpful.

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Using Target Marketing to Attract Agents

Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

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Friday Blog Scan: Things We Liked from the Week That Was

The numbers of boomers adopting social networks and Web 2.0 tools online continue to rise especially in regards to using platform that offer them new way to communicate with their loved ones. While the younger generation may not be so quick to friend mom and dad on Facebook, according to this article in Adage this week, both generations are enjoying the benefits of Skype. Next thing you know, Grandma will be Tweeting to the grand kids. And what a great way to bridge the generation gap.

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Double Sales Leads – No Additional Marketing $$$ Required

In this tough economy marketing dollars are tight. As a savvy marketer you know that right now is the perfect time for you to pick up market share as your competitors are tightening their belts. Let’s assume your emotional side has gotten the best of you and your rational side can’t pry another dollar from your marketing budget.

What do you do?

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Ready, Aim…. Aim…. Aim…. Fire!

Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

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