Web 2.0

Friday Blog Scan: Things We Liked from the Week That Was

Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, gleaning that data could change all that. Read more over at Harvard Business Publishing in his post titled Want to Understand Your Customers? Go Psycho.

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Friday Blog Scan: Things We Liked from the Week That Was

We know how well the big sites in real estate (Realtor.com, Zillow, Trulia) rank in the search engines. And we are clear about the vast amount of traffic they receive. We also know that consumers are drawn to these sites first before drilling down to the local broker and agent sites. What we inside real estate know that most consumers may not is how many local listings are actually missing from these search sites. Jay Thompson digs a little deeper into this discussion in his post this week titled Where to search for homes online.

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Friday Blog Scan: Things We Liked from the Week That Was

The numbers of boomers adopting social networks and Web 2.0 tools online continue to rise especially in regards to using platform that offer them new way to communicate with their loved ones. While the younger generation may not be so quick to friend mom and dad on Facebook, according to this article in Adage this week, both generations are enjoying the benefits of Skype. Next thing you know, Grandma will be Tweeting to the grand kids. And what a great way to bridge the generation gap.

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The Genex Connection

Posted by Kevin Doell No, I’m not writing about the demographic born between the years 1964 and 1980. I’m sharing the news that we’ve chosen

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