Real estate Archives - Page 27 of 34 - Better Homes and Gardens Real Estate Be Better Blog

Icing on the Cake

Whether filling my gas tank at a full-service station (whatever happened to the man who squeegees the windshield?) or dining handsomely at a five-star restaurant, my service expectation does not waiver. I’ll admit it, I’m a service snob.

I had the pleasure of dining at Scalini Fedeli in Tribeca, New York last Saturday evening. The restaurant had been recommended by a friend so I asked around, read reviews and visited their website. Everything I heard and read piqued my interest and raised my level of anticipation for a wonderful dining experience. As always, the real test is always in the actual experience and everyone at Scalini Fedeli lived up to my expectations and more, delivering one notch above throughout the evening.

Friday Blog Scan: Things We Liked from the Week That Was

As local emissaries, real estate agents and brokers could be broadcasting valuable info about their market through their Twitter account instead of the typical stream

The Future of Real Estate Email Marketing

As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

Part 2 – “As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!”

Selling through the current economic “Yin-yang”
(The coherent fabric of nature and mind, exhibited in all existence)

The Yang

It is interesting how there always seem to be two sides to every economic rebound. One recent effect of increased real estate market activity is a gradual increase in long-term mortgage interest rates. After bottoming out this past March in the vicinity of 4.5% for a 30-year fixed loan, the current and still historically low rate of 5.5% seems inflated to increasingly price-sensitive consumers. As a result, homes sales and refinancing are being impacted, albeit only slightly.

Weather and Psychology

If you’ve been following the US Open, you’re likely as frustrated with the rain as all of us living in the area are. It has rained almost every day of June in New Jersey. And I don’t mean a short shower; I mean raining cats and dogs for hours, upon hours, upon hours…

I’ve been joking with people that my spirit is damaged. Could 18 some odd days of rain and temperatures well below seasonal really do that?

Friday Blog Scan: Things We Liked from the Week That Was

Marketing Experiments blog did a great job of compiling a list a must read Twitter tips for business all in one post. Just when you

As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!

There is evidence that the soft real estate market is stabilizing, but let’s not gets too carried away! Signs of weakness in the real estate sector are slowing and while that is surely a welcome sight, it is important not to confuse these signs with an actual recovery.

Talent Attraction

The Future of Attracting Talent

Recently I had the opportunity to attend Kennedy Information’s Recruiting 2009 Conference and Expo, The Pillars of Recruiting. The audience consisted mainly of people reasonable for attracting talent at a corporate level for companies in various industries. At first glance you might think a corporate recruiters job is pretty easy these days. With almost 14 million unemployed, there certainly are a lot of people looking for work. However, I quickly learned that there are many downsides and challenges facing the corporate recruiting industry.

Friday Blog Scan: Things We Liked from the Week That Was

Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?

Are You Deterred or Determined?

Not much surprises me. I’m a Jersey girl, born and bred. No one has to convince me the Paterson Waterfalls should be a National Landmark and “How you doin?” rolls off my tongue naturally. I did witness something recently though that literally stopped me in my tracks.

My normal driving route to the gym takes me along a strip of the Passaic River in the pre-dawn hours. The mist was heavy over the murky waters this chilly morning and I noticed movement through the fog. I slowed my car and watched a figure take shape. First, the reflective vest outlined a silhouette, then a vessel came into view. A lone canoeist gliding across the water in the pre-dawn hours is not commonplace by any stretch of the imagination. I pulled to the side of the road and watched.

Top 5 Pet Peeves on MLS Listing Alert Emails

I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.

Friday Blog Scan: Things We Liked from the Week That Was

To fail or not to fail. Just as real estate is finally contending with the reality that newspapers really don’t deliver value and that their demise might open up mew opportunities, Washington steps in and talks bailout. Is this a good idea? The Business Insider Silicon Alley had some thoughts on that this week.

Lynda Gratton is a professor at London Business School. She often writes smart/feel good articles. Learn to Glow is one such example that offers us insight into how to become invaluable at work.

Can you over Twitter? Yup. And when you do, you run the risk of loosing followers. Check this video by RodneyB from Reachd.

Be Better Blog

Real estate

Icing on the Cake

The Future of Real Estate Email Marketing

Part 2 – “As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!”

Weather and Psychology

As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!

The Future of Attracting Talent

Are You Deterred or Determined?

Top 5 Pet Peeves on MLS Listing Alert Emails

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