Real estate

Hanging with Eagles Like Larry Kendall

Yesterday, Steve Murray kicked off his annual Gathering of Eagles conference in Dallas. First up on the speaker list was Larry Kendall from The Group Inc. based in northern Colorado. He is well known for his Ninja Selling program.

If you know Larry, have heard him speak or are aware of him by reputation you’ll know he is a unique person. He has a calm assertive energy that you can’t help but be attracted to. Plus, he’s quite brilliant and understands this industry and real estate professionals in a distinct way.

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Capitalizing on Today’s Low Mortgage Interest Rates

We are surely at historic lows in mortgage interest rates and there is much to be gained by refinancing your home mortgage, but accomplishing this requires a systematic approach and a careful attention to detail. The new economy has brought with it a heighted sense of risk and banks may require some convincing before opening up the money gates. There are a number of things to be aware of that, if understood, will help to make your loan application process smoother and more successful. I hope that the following ideas are helpful.

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Friday Blog Scan: Things We Liked from the Week That Was

Bill Gates, Barry Diller and about a billion dollars in venture capital have been thrown at real estate. Yet for the most part, the transaction today looks almost identical to what it was back in 1990. Brian Boero from 1000wattconsulting takes a peak at real estate past and present. He wonders if we have reached the end of the real estate story or not. This is a riveting post worth reading.

Lon Cohen, writer and Director of Communication at als-ny.org publishes 7 Ways to Approach Twitter published on Mashable that includes a litany of great links to learn by example.

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Don’t Say These Things If You Want to Attract Gen Y Women

I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.

I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.

“Tell me more,” I asked.

She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.

She explained that upon leaving, the broker’s farewell included the following statement:

“Kiddo, we’d love to have you join the team.”

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Friday Blog Scan: Things We Liked from the Week That Was

We know how well the big sites in real estate (Realtor.com, Zillow, Trulia) rank in the search engines. And we are clear about the vast amount of traffic they receive. We also know that consumers are drawn to these sites first before drilling down to the local broker and agent sites. What we inside real estate know that most consumers may not is how many local listings are actually missing from these search sites. Jay Thompson digs a little deeper into this discussion in his post this week titled Where to search for homes online.

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Better Homes and Gardens Real Estate Website Nominated for 2009 Webby Award

We haven’t even reached our first birthday and we have been nominated for “The Internet’s highest honor” according to the New York Times. I think this is validation for all of the blood, sweat and tears that went into getting this site live nearly nine months ago. We are nominated for a People’s Voice Award and that requires all of our followers to Register and vote for our site. We are nominated in the Real Estate Category and are currently in dead heat for first place with HotPads and Trulia.

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It’s Time to Consider Succession Planning

Recent surveys provide some alarming statistics. Only one percent of family-owned businesses in North America reach a third generation with family members running them. Another report shows that 30 percent of all family-owned businesses have not considered a successor, with only 63 percent having done so when the owner has already reached age 65. Finally, another recent survey shows that more than 58 percent of small-business owners list inadequate succession planning as the biggest threat facing their business.

Given the fact that 90 percent of the 18 million-plus businesses in America are family-owned and managed, it’s obvious that a solid succession plan will be important should the majority owner.

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Ready, Aim…. Aim…. Aim…. Fire!

Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

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Why is Change So Difficult & What to Do About It

Through all of the turbulence of the past three years, it is interesting to look back on it all and ask, why is change so difficult for most of us to negotiate? More changes are likely to occur as we move toward the real estate industry of the future, so it would be helpful to deal with the concept of change-resistance and to better understand the reasons behind our change-averse culture.

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