In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.
I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.
I met Brenda Casserly for the first time at a Gathering of Eagles conference in Asheville North Carolina. That would have been over 10 years ago, and it was the first time I had attended. I sought her out, wanting to meet a woman who had risen up the ranks in an industry dominated by males at the top. Well, she couldn’t have been more gracious, spending time with me and answering my questions. I followed her career advancements by reading announcements and press releases. When she was appointed President and CEO of ERA Real Estate, I was pleased for her, and proud that I knew her personally.
Several years later, when I arrived at Realogy, it was Brenda who was one of the first to congratulate me on my new position. We shared a genuine like and respect for one another, she would often ask If I was doing ok, when it was she who was quietly and courageously battling the cancer that would eventually win.
When we launched Better Homes and Gardens Real Estate, Brenda was right there offering congratulations and help. She encouraged me to attend her conference to gain knowledge and ideas, her graciousness had no boundaries.
Time will tell if the newly passed economic stimulus package and the components related to the real estate industry will
As I think about Black History Month and the remarkable events of the last year, I find myself simultaneously thinking
If you want an escape from today’s industry and economic naysayers , talk to anyone at Better Homes and Gardens
In December 2008, our Better Homes and Gardens Real Estate Website reached its 6th month birthday. We decided this was
By all accounts, there are millions of people around the world who have. During Tuesday’s inauguration, the Twitter network was
According to Wikipedia a BarCamp is a user generated conference whose content is provided by the participants mainly using a
The concept that ‘attracting talent’ as opposed to simply ‘recruiting people’ is central in the hiring of sales agents, an
Last week we kicked off our agent business planning program with part one of Planning for Profit: Getting Started. With
“I want to know you’re successful and that you work with lots of buyers and sellers, and I want to
In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.
I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.
I met Brenda Casserly for the first time at a Gathering of Eagles conference in Asheville North Carolina. That would have been over 10 years ago, and it was the first time I had attended. I sought her out, wanting to meet a woman who had risen up the ranks in an industry dominated by males at the top. Well, she couldn’t have been more gracious, spending time with me and answering my questions. I followed her career advancements by reading announcements and press releases. When she was appointed President and CEO of ERA Real Estate, I was pleased for her, and proud that I knew her personally.
Several years later, when I arrived at Realogy, it was Brenda who was one of the first to congratulate me on my new position. We shared a genuine like and respect for one another, she would often ask If I was doing ok, when it was she who was quietly and courageously battling the cancer that would eventually win.
When we launched Better Homes and Gardens Real Estate, Brenda was right there offering congratulations and help. She encouraged me to attend her conference to gain knowledge and ideas, her graciousness had no boundaries.
Time will tell if the newly passed economic stimulus package and the components related to the real estate industry will
As I think about Black History Month and the remarkable events of the last year, I find myself simultaneously thinking
If you want an escape from today’s industry and economic naysayers , talk to anyone at Better Homes and Gardens
In December 2008, our Better Homes and Gardens Real Estate Website reached its 6th month birthday. We decided this was
By all accounts, there are millions of people around the world who have. During Tuesday’s inauguration, the Twitter network was
According to Wikipedia a BarCamp is a user generated conference whose content is provided by the participants mainly using a
The concept that ‘attracting talent’ as opposed to simply ‘recruiting people’ is central in the hiring of sales agents, an
Last week we kicked off our agent business planning program with part one of Planning for Profit: Getting Started. With
“I want to know you’re successful and that you work with lots of buyers and sellers, and I want to
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