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Friday Blog Scan: Things We Liked from the Week That Was

Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?

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Friday Blog Scan: Things We Liked from the Week That Was

To fail or not to fail. Just as real estate is finally contending with the reality that newspapers really don’t deliver value and that their demise might open up mew opportunities, Washington steps in and talks bailout. Is this a good idea? The Business Insider Silicon Alley had some thoughts on that this week.

Lynda Gratton is a professor at London Business School. She often writes smart/feel good articles. Learn to Glow is one such example that offers us insight into how to become invaluable at work.

Can you over Twitter? Yup. And when you do, you run the risk of loosing followers. Check this video by RodneyB from Reachd.

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Friday Blog Scan: Things We Liked from the Week That Was

Bill Gates, Barry Diller and about a billion dollars in venture capital have been thrown at real estate. Yet for the most part, the transaction today looks almost identical to what it was back in 1990. Brian Boero from 1000wattconsulting takes a peak at real estate past and present. He wonders if we have reached the end of the real estate story or not. This is a riveting post worth reading.

Lon Cohen, writer and Director of Communication at als-ny.org publishes 7 Ways to Approach Twitter published on Mashable that includes a litany of great links to learn by example.

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Friday Blog Scan: Things We Liked from the Week That Was

We know how well the big sites in real estate (Realtor.com, Zillow, Trulia) rank in the search engines. And we are clear about the vast amount of traffic they receive. We also know that consumers are drawn to these sites first before drilling down to the local broker and agent sites. What we inside real estate know that most consumers may not is how many local listings are actually missing from these search sites. Jay Thompson digs a little deeper into this discussion in his post this week titled Where to search for homes online.

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Friday Blog Scan: Things We Liked from the Week That Was

The numbers of boomers adopting social networks and Web 2.0 tools online continue to rise especially in regards to using platform that offer them new way to communicate with their loved ones. While the younger generation may not be so quick to friend mom and dad on Facebook, according to this article in Adage this week, both generations are enjoying the benefits of Skype. Next thing you know, Grandma will be Tweeting to the grand kids. And what a great way to bridge the generation gap.

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Friday Blog Scan: Things we liked from the week that was

RIS Media cracked the week open with a post that takes a positively hopeful, yet pragmatic view of our economic status and how certain indicators suggest the worst may be behind us. But is it really? As this article suggests, it may still be too early to tell.

Inman also offered a sign of increased market activity. It published a reader survey that found most readers have seen signs of improvement in the past 60 days. We’ll see.

Michael Wurzer, prolific blogger and CEO of FBS Data Systems, a MLS software provider in Fargo, North Dakota, reports on the flooding in the area last week in his entry titled Still Fighting. Our prayers, well wishes and thoughts go out to everyone affected.

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RETech South

On March 20th, I was one of a few hundred people who attended RETech South (#rets) in Atlanta Georgia. It was a special event for several reasons. First and foremost because of the organizers. Two local Atlanta Realtors who for the second year in a row invested their own time and energy to bring together their peers both inside and outside of their trading area. This is a rare and wonderful thing. I have huge respect for Matt Fagioli and Brad Nix. Thanks for everything you do.

Another reason this event was special was the attendees. People from all major brands and unaffiliated companies, big companies and small companies were all represented. Some new to the industry, some long time veterans. Some tech power users, and many self-professed non tech people. Their one common driving force: how do I use various technology based tools to better serve my clients and operate my business?

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Friday Blog Scan: Things we liked from the week that was

Our interest in Twitter continues. The more we learn, the more we understand, the more it makes sense. PR-Squared published this post titled Remember That You’re Being Watched that serves to remind us of the importance of maintaining a certain decorum on line along with the things we can do to manage our online reputation.

A disharmonious culture can paralyze an organization. As Seth Godin points out, all it takes is one person – the know it all – “who also happens to be a big jerk”. If you have an employee who nails his job but is a thorn in the side of everyone else, read this blog titled Yeah, but he really knows his stuff.

Your cell phone may be the most important tool in your business arsenal. Peyman Aleagha makes it crystal clear why in his post on Geek Estate Blog

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