Technology

One-Year Anniversary

Better Homes and Gardens Real Estate LLC  celebrates one year since the launch of its franchise system, with a growing network of 2,100 agents across

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Twitter: Theme Days

Theme days are one of the coolest trends I’ve seen on Twitter to date. If you haven’t noticed these, here are some of the most popular ones during the week…

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Top 5 Pet Peeves on MLS Listing Alert Emails

I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.

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