Bridging the Real Estate Generation Gap
Are you experiencing a real estate generation gap in your business and if so what is its impact on your agents and their productivity? As
Are you experiencing a real estate generation gap in your business and if so what is its impact on your agents and their productivity? As
Or, better yet, what is “tech savvy”? The word technology sends a chilling tingle of fear down some agents’ spines. “I’m not computer savvy” excuses
Attracting and retaining talent to a real estate office has never been more important or more challenging then it will be in the decade ahead.
Augmented Reality is a type of virtual reality that aims to duplicate the world’s environment within a computer by combining real scenes viewed by the
Last week hundreds of real estate professionals congregated in San Francisco for the annual Inman Connect Conference (#icsf) and the first year anniversary of Real Estate
The real estate industry has many detractors. Reporters, consumers, pollsters, bloggers — so many eyes inside our business, so many fingers quick to point out
Better Homes and Gardens Real Estate LLC celebrates one year since the launch of its franchise system, with a growing network of 2,100 agents across
Theme days are one of the coolest trends I’ve seen on Twitter to date. If you haven’t noticed these, here are some of the most popular ones during the week…
When the book Groundswell hit the bestseller list just over a year ago, there was a lot of talk. For many companies it became a
It’s been sort of quiet these past months on the technology front. Not a whole lot of innovation going on inside real estate. But outside
Marketing Experiments blog did a great job of compiling a list a must read Twitter tips for business all in one post. Just when you
I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
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