Seth Godin

Next Gen Lead Generation

As the business continues to change and consumers demand a different type of interaction between themselves and the real estate professional the techniques and responsibilities of lead generation will also continue to evolve.

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Organizing Thoughts and Ideas

Each day I’m bombarded with ideas, thoughts and perspectives. So many that I realized if I didn’t find a way to organize them, I’d forget them. By the time I scan the latest blogs and e-newsletters, talk with people, watch some TV, get through a chapter of the latest book on my list, skim Twitter/Facebook, and read a magazine I’ve gotten at least one or two thoughts or ideas worth remembering from the day.

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Newspaper vs. Internet

In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.

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Friday Blog Scan: Things we liked from the week that was

Our interest in Twitter continues. The more we learn, the more we understand, the more it makes sense. PR-Squared published this post titled Remember That You’re Being Watched that serves to remind us of the importance of maintaining a certain decorum on line along with the things we can do to manage our online reputation.

A disharmonious culture can paralyze an organization. As Seth Godin points out, all it takes is one person – the know it all – “who also happens to be a big jerk”. If you have an employee who nails his job but is a thorn in the side of everyone else, read this blog titled Yeah, but he really knows his stuff.

Your cell phone may be the most important tool in your business arsenal. Peyman Aleagha makes it crystal clear why in his post on Geek Estate Blog

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