Sellers

Spring Comes Early!

According to the 2010 Farmers’ Almanac, this coming winter “a large area of numbingly cold temperatures will predominate.”  However, I suspect the warming effects of

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Weather and Psychology

If you’ve been following the US Open, you’re likely as frustrated with the rain as all of us living in the area are. It has rained almost every day of June in New Jersey. And I don’t mean a short shower; I mean raining cats and dogs for hours, upon hours, upon hours…

I’ve been joking with people that my spirit is damaged. Could 18 some odd days of rain and temperatures well below seasonal really do that?

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Top 5 Pet Peeves on MLS Listing Alert Emails

I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.

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Capitalizing on Today’s Low Mortgage Interest Rates

We are surely at historic lows in mortgage interest rates and there is much to be gained by refinancing your home mortgage, but accomplishing this requires a systematic approach and a careful attention to detail. The new economy has brought with it a heighted sense of risk and banks may require some convincing before opening up the money gates. There are a number of things to be aware of that, if understood, will help to make your loan application process smoother and more successful. I hope that the following ideas are helpful.

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It’s Time to Consider Succession Planning

Recent surveys provide some alarming statistics. Only one percent of family-owned businesses in North America reach a third generation with family members running them. Another report shows that 30 percent of all family-owned businesses have not considered a successor, with only 63 percent having done so when the owner has already reached age 65. Finally, another recent survey shows that more than 58 percent of small-business owners list inadequate succession planning as the biggest threat facing their business.

Given the fact that 90 percent of the 18 million-plus businesses in America are family-owned and managed, it’s obvious that a solid succession plan will be important should the majority owner.

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Ready, Aim…. Aim…. Aim…. Fire!

Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

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The Future is Bright For Some, But Not All Will Get It….

As I sat on the main stage Friday at REtechSouth in Atlanta, one of the shows organizers, Brad Nix, asked me what I thought about some of the statistics in NAR’s 2008 Profile of Home Buyers and Sellers Survey. What he was referring to specifically was the fact that 85% of the consumers surveyed said they would definitely or probably use the same real estate agent they transacted with again. On the surface one might think that is a good number, but when you pair it with the fact that only 26% of sellers and only 18% of buyers actually do, it is frightening. Could there be a bigger disconnect? And why?

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