Friday Blog Scan: Things We Liked from the Week That Was
A simple blog post featuring by Matthew Rutledge. Pictures indeed do say 100o words in this piece titled AM/PM. Okay, so this is not about
A simple blog post featuring by Matthew Rutledge. Pictures indeed do say 100o words in this piece titled AM/PM. Okay, so this is not about
As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.
Occasionally we need to laugh at how funny the English language can be. I saw this and couldn’t help but be amused. For the second
I take a deep breath, swing open the car door, pop the umbrella, grab my stuff and make a run for the office through the pouring rain. Just another day in Jersey! As I’m jumping over the puddles I hear my iPhone ringing and think here we go.
Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, gleaning that data could change all that. Read more over at Harvard Business Publishing in his post titled Want to Understand Your Customers? Go Psycho.
Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?
In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.
To fail or not to fail. Just as real estate is finally contending with the reality that newspapers really don’t deliver value and that their demise might open up mew opportunities, Washington steps in and talks bailout. Is this a good idea? The Business Insider Silicon Alley had some thoughts on that this week.
Lynda Gratton is a professor at London Business School. She often writes smart/feel good articles. Learn to Glow is one such example that offers us insight into how to become invaluable at work.
Can you over Twitter? Yup. And when you do, you run the risk of loosing followers. Check this video by RodneyB from Reachd.
No I am not talking about ‘swine flu’. Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has
In this tough economy marketing dollars are tight. As a savvy marketer you know that right now is the perfect time for you to pick up market share as your competitors are tightening their belts. Let’s assume your emotional side has gotten the best of you and your rational side can’t pry another dollar from your marketing budget.
What do you do?
Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
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