Elizabeth Byrne, Author at Better Homes and Gardens Real Estate Be Better Blog

Icing on the Cake

Whether filling my gas tank at a full-service station (whatever happened to the man who squeegees the windshield?) or dining handsomely at a five-star restaurant, my service expectation does not waiver. I’ll admit it, I’m a service snob.

I had the pleasure of dining at Scalini Fedeli in Tribeca, New York last Saturday evening. The restaurant had been recommended by a friend so I asked around, read reviews and visited their website. Everything I heard and read piqued my interest and raised my level of anticipation for a wonderful dining experience. As always, the real test is always in the actual experience and everyone at Scalini Fedeli lived up to my expectations and more, delivering one notch above throughout the evening.

Friday Blog Scan: Things We Liked from the Week That Was

As local emissaries, real estate agents and brokers could be broadcasting valuable info about their market through their Twitter account instead of the typical stream

The Future of Real Estate Email Marketing

As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

Part 2 – “As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!”

Selling through the current economic “Yin-yang”
(The coherent fabric of nature and mind, exhibited in all existence)

The Yang

It is interesting how there always seem to be two sides to every economic rebound. One recent effect of increased real estate market activity is a gradual increase in long-term mortgage interest rates. After bottoming out this past March in the vicinity of 4.5% for a 30-year fixed loan, the current and still historically low rate of 5.5% seems inflated to increasingly price-sensitive consumers. As a result, homes sales and refinancing are being impacted, albeit only slightly.

Weather and Psychology

If you’ve been following the US Open, you’re likely as frustrated with the rain as all of us living in the area are. It has rained almost every day of June in New Jersey. And I don’t mean a short shower; I mean raining cats and dogs for hours, upon hours, upon hours…

I’ve been joking with people that my spirit is damaged. Could 18 some odd days of rain and temperatures well below seasonal really do that?

Friday Blog Scan: Things We Liked from the Week That Was

Marketing Experiments blog did a great job of compiling a list a must read Twitter tips for business all in one post. Just when you

Cultural Dictionary

Occasionally we need to laugh at how funny the English language can be. I saw this and couldn’t help but be amused. For the second

So, Who’s Really Shaping Our Future?

I attended my very first RE BarCamp just a few weeks ago. BarCamps are scheduled one day events in major cities across the country. The attendance

Friday Blog Scan: Things We Liked from the Week That Was

Granted we’re bullish about Twitter. But we’re also realistic about it. TechCrunch brings some of that realism to life in this post titled On Twitter,

Putting Ideas Into Action After FLOW

I take a deep breath, swing open the car door, pop the umbrella, grab my stuff and make a run for the office through the pouring rain. Just another day in Jersey! As I’m jumping over the puddles I hear my iPhone ringing and think here we go.

As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!

There is evidence that the soft real estate market is stabilizing, but let’s not gets too carried away! Signs of weakness in the real estate sector are slowing and while that is surely a welcome sight, it is important not to confuse these signs with an actual recovery.

Friday Blog Scan: Things We Liked from the Week That Was

Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, gleaning that data could change all that. Read more over at Harvard Business Publishing in his post titled Want to Understand Your Customers? Go Psycho.

Be Better Blog

Elizabeth Byrne

Icing on the Cake

The Future of Real Estate Email Marketing

Part 2 – “As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!”

Weather and Psychology

So, Who’s Really Shaping Our Future?

As the Early Signs of Recovery Emerge, Don’t Pop-the-Cork Just Yet!

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