Friday Blog Scan: Things We Liked from the Week That Was
As local emissaries, real estate agents and brokers could be broadcasting valuable info about their market through their Twitter account instead of the typical stream
As local emissaries, real estate agents and brokers could be broadcasting valuable info about their market through their Twitter account instead of the typical stream
As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.
Selling through the current economic “Yin-yang”
(The coherent fabric of nature and mind, exhibited in all existence)
The Yang
It is interesting how there always seem to be two sides to every economic rebound. One recent effect of increased real estate market activity is a gradual increase in long-term mortgage interest rates. After bottoming out this past March in the vicinity of 4.5% for a 30-year fixed loan, the current and still historically low rate of 5.5% seems inflated to increasingly price-sensitive consumers. As a result, homes sales and refinancing are being impacted, albeit only slightly.
If you’ve been following the US Open, you’re likely as frustrated with the rain as all of us living in the area are. It has rained almost every day of June in New Jersey. And I don’t mean a short shower; I mean raining cats and dogs for hours, upon hours, upon hours…
I’ve been joking with people that my spirit is damaged. Could 18 some odd days of rain and temperatures well below seasonal really do that?
Marketing Experiments blog did a great job of compiling a list a must read Twitter tips for business all in one post. Just when you
Occasionally we need to laugh at how funny the English language can be. I saw this and couldn’t help but be amused. For the second
I attended my very first RE BarCamp just a few weeks ago. BarCamps are scheduled one day events in major cities across the country. The attendance
Granted we’re bullish about Twitter. But we’re also realistic about it. TechCrunch brings some of that realism to life in this post titled On Twitter,
I take a deep breath, swing open the car door, pop the umbrella, grab my stuff and make a run for the office through the pouring rain. Just another day in Jersey! As I’m jumping over the puddles I hear my iPhone ringing and think here we go.
There is evidence that the soft real estate market is stabilizing, but let’s not gets too carried away! Signs of weakness in the real estate sector are slowing and while that is surely a welcome sight, it is important not to confuse these signs with an actual recovery.
Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, gleaning that data could change all that. Read more over at Harvard Business Publishing in his post titled Want to Understand Your Customers? Go Psycho.
Recently I had the opportunity to attend Kennedy Information’s Recruiting 2009 Conference and Expo, The Pillars of Recruiting. The audience consisted mainly of people reasonable for attracting talent at a corporate level for companies in various industries. At first glance you might think a corporate recruiters job is pretty easy these days. With almost 14 million unemployed, there certainly are a lot of people looking for work. However, I quickly learned that there are many downsides and challenges facing the corporate recruiting industry.
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