Attracting & Recruiting “Next Gen” Consumers and Agents

attracting next gen agent

As part of our ongoing Beta Brokerage project, we invite you to join our first Beta Brokerage Hangout on Google+ on June 3. We’re planning a lively discussion with two successful brokers on Attracting & Recruiting “Next Gen” Consumers and Agents.

Beta Brokerage is an ongoing project in which we engage brokers from outside the Better Homes and Gardens Real Estate network to discuss and discover new strategies for brokerage growth.

Recruiting is core to every brokerage’s success. The quality of your agents is the lifeblood of your business. It’s what catapults you ahead of competitors.

What do you look for and how can you shape your brokerage’s growth and culture by being more strategic? How do you recruit next generation agents who can connect with the way today’s consumers want to do business?

Join us as we dive in with a 1-hour discussion with two brokers who are doing it right for “Attracting & Recruiting “Next Gen” Consumers and Agents.”


Monday, June 3, 2013 at 2p.m. ET/11a.m. PT


  • Sherry Chris, President and CEO of Better Homes and Gardens Real Estate
  • Vanessa Bergmark, Partner and General Manager of Red Oak Realty in the San Francisco Bay Area
  • Leighton Dees, CEO of Better Homes and Gardens Real Estate Generations

How to join:

Follow this link to our Google+ page and event to watch the hangout live on June 3, 2013 at 2p.m. ET/11 a.m. PT.

We’ll take questions from viewers during the discussion via Twitter. Just tweet them with the hashtag: #bbhangouts.

Or, leave your questions in the comments section below.

We hope you can join us!

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