In today’s episode of the Be Better Podcast, Kim and Donald are joined by “the dream team architect” Veronica Romney. She and Donald discuss her approach to entrepreneurship and the struggles entrepreneurs face in their daily lives.

Veronica’s introduction to entrepreneurship:

• Once Veronica had her first son, she and her husband wanted to center their work lives around their family rather than the other way around.
• She launched a digital marketing agency, modeling it based on what she knew (a corporate environment.) 
• She ultimately blew up her expenses before answering the critical questions – understanding her business’s niche and what it offered to her audience.

She’s made many entrepreneurial mistakes:

• There’s a spectrum all entrepreneurs face, building too fast or too slow and draining profitability. Learning when to bring in help became an integral skill.
• It can be scary to hand control over to others; nobody knows how to manage your business like you do. 
• If you notice you’re spending more time on the business rather than communicating the efforts you’ve made to reach your mission and vision, you’ve crossed the line.

Outsource the elements you don’t have to know:

• A business has three lanes of nurturing: the prospects, the customers, and the company.
• While many outsource the marketing, sales, and content, this is a mistake. After all, how do you know a message will resonate with your audience if you aren’t there to see it?
• Don’t outsource messaging until you’ve finalized it and know that it works for you.
• Instead, outsource elements you know you’ll never do long-term, like technical work, bookkeeping, and financial components. 

Create KPIs for yourself, not just your team:

• Whether you’re a YouTube star, content creator, or any type of entrepreneur, be conscious of your KPIs. 
• One of those KPIs is your number of weekly messaging moments. How many days did you share a message on behalf of the company?
• It could be a conference, a podcast, anything. If those activities are declining, the business is also losing revenue.

Time is the greatest resource we have, and we never have enough of it. 

• If you think you don’t have enough time, you aren’t spending it in the right places. 
• Bring in help to buy back time and focus on the KPIs that matter to you.
• For many people, our brains work the best at certain times. So, safeguard your creative time over your admin time.

Veronica’s final takeaway? Some of the most significant sources of her early wins came from the humble act of asking for help. So have humility, put your ego aside, and don’t be afraid to ask for help.

Be Better Episode Resources:

• Connect with Veronica on social media by searching @vronmey on Instagram and LinkedIn or visiting her website, veronicaromney.com.
• Read The Big Leap by Gay Hendricks, available on Amazon.
• Like, subscribe, and listen to the Be Better podcast on Spotify, Apple Podcasts, Google Podcasts, and anywhere else podcasts can be found.

You can help build a better world.

Help Better Homes and Gardens fight homelessness across the world by donating at bhgre.com/newstory. With a goal to raise $100,000 by the end of 2022, your contributions will go directly to supporting those affected and helping build a world with homes for everyone.

This episode is brought to you in part by Better Homes and Gardens® Real Estate.

Looking for a new role that allows you to become your own boss, create your own schedule, and have excellent income potential without the headache of starting a new business? Become an agent with Better Homes and Gardens® Real Estate, an American icon trusted in all things related to the home. Explore career options at bhgrecareer.com/.