A Twitter Misstep
You know those messages on Twitter that promise to get you 50-100 followers per day. Most of us have been ignoring them since we signed
You know those messages on Twitter that promise to get you 50-100 followers per day. Most of us have been ignoring them since we signed
Run a Google search for “Where should I live in…” and fill in any major city in the U.S. and I bet you will be
Or, better yet, what is “tech savvy”? The word technology sends a chilling tingle of fear down some agents’ spines. “I’m not computer savvy” excuses
Last week hundreds of real estate professionals congregated in San Francisco for the annual Inman Connect Conference (#icsf) and the first year anniversary of Real Estate
Theme days are one of the coolest trends I’ve seen on Twitter to date. If you haven’t noticed these, here are some of the most popular ones during the week…
As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.
I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.
Unless you have a very unusual name, chances are there are several other people in the world that share your first and last name. This is kinda neat, but what if your name twin doesn’t do the honor justice?
Before the Internet, you may have never known. Now a simple Google search can lead to all kinds of misunderstandings. What if a client runs a Google search and instead of you turning up, your name twin does?
We haven’t even reached our first birthday and we have been nominated for “The Internet’s highest honor” according to the New York Times. I think this is validation for all of the blood, sweat and tears that went into getting this site live nearly nine months ago. We are nominated for a People’s Voice Award and that requires all of our followers to Register and vote for our site. We are nominated in the Real Estate Category and are currently in dead heat for first place with HotPads and Trulia.
In this tough economy marketing dollars are tight. As a savvy marketer you know that right now is the perfect time for you to pick up market share as your competitors are tightening their belts. Let’s assume your emotional side has gotten the best of you and your rational side can’t pry another dollar from your marketing budget.
What do you do?
On March 20th, I was one of a few hundred people who attended RETech South (#rets) in Atlanta Georgia. It was a special event for several reasons. First and foremost because of the organizers. Two local Atlanta Realtors who for the second year in a row invested their own time and energy to bring together their peers both inside and outside of their trading area. This is a rare and wonderful thing. I have huge respect for Matt Fagioli and Brad Nix. Thanks for everything you do.
Another reason this event was special was the attendees. People from all major brands and unaffiliated companies, big companies and small companies were all represented. Some new to the industry, some long time veterans. Some tech power users, and many self-professed non tech people. Their one common driving force: how do I use various technology based tools to better serve my clients and operate my business?
As I sat on the main stage Friday at REtechSouth in Atlanta, one of the shows organizers, Brad Nix, asked me what I thought about some of the statistics in NAR’s 2008 Profile of Home Buyers and Sellers Survey. What he was referring to specifically was the fact that 85% of the consumers surveyed said they would definitely or probably use the same real estate agent they transacted with again. On the surface one might think that is a good number, but when you pair it with the fact that only 26% of sellers and only 18% of buyers actually do, it is frightening. Could there be a bigger disconnect? And why?
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