Senior director of learning technologies and solutions for Better Homes and Gardens® Real Estate Karlton Utter recently sat down with Better Homes and Gardens® Real Estate Generations agent Lindsay Grandquest, who is making major waves in the industry. In just six years, Lindsay has become one of the most successful up-and-coming agents thanks to her innovative and personal approach to the real estate market. In 2014, Lindsay had 62 closings and she is already on her way to surpassing that number in 2015.
Find out the secret to her success, her weekly routine, and how she rose to the top just months after graduating real estate school in Lindsay’s agent spotlight.
Developing Your Platform – Finding Your Voice
Each real estate agent has a distinct platform or approach to the business that is often honed by corporate values and their personal desire to achieve greatness. When Lindsay finished her real estate certifications, she believed she would follow her training to the letter. However, after spending several months cold calling and continuing to come up empty, she knew it was not the right platform for her. Never considering herself to be a salesperson, she decided to pursue the people she already had a relationship with, particularly family and friends. She petitioned herself to any person she came across, from her dentist to her hairdresser, to her sisters co-workers.
“I made a list. I sat down one day and I said I will not get up from this table until I have a list of 100 people that I could begin speaking with.”
Lindsay took advantage of every opportunity to get her name out there. She now credits this strategy with much of her success.
Communicating With a Purpose
Aggressive networking efforts and a unique approach to launch into the business advanced Lindsay from average agent status to the front lines of Alabama real estate. Lindsay became nearly overwhelmed with both sellers and buyers. Lindsay structures her weekly schedule strategically to manage her client services and maintain a healthy work/life balance. Lindsay has created what she calls “Non-negotiable Mondays”, a day committed to the office and dedicated to communicating with each and every one of her current buyer and sellers. . This allows her to focus on her clients without sacrificing the ability to accomplish other facets of the business while keeping her personal schedule in balance.
Building Out the Business
Though Lindsay continues as a REALTOR® and oversees every transaction, she aims to forge the opportunity for up and coming agents to gain the same experience she relied on to propel her own success. Noting her first steps in real estate, Lindsay insists on helping and guiding others. She reveals her business philosophy stating, “I’ll get out of it what I pour into others. Anything I have learned, anything that I have nailed is because at one point someone was willing to stop and help me”.
Lindsay is an example of the hard work, dedication, and attention to the client that represents the core values of BHGRE®. If you know of a fellow real estate agent who deserves a little spotlight, let us know.
