Be the expert in all things house and home with these Top Home Improvement Trends for 2021. Whether it’s making major or minor updates or introducing updated aesthetics into home paces – these trends will give you insight into what today’s homeowners are looking for.
- No Place Like Home
There is a newfound appreciation for and focus on what’s most important in life – family, health, and home.
- Invested in Home Improvement
Major shifts in time spent at home is accelerating investment in major (and minor) home improvements.
- Fleeing to the Suburbs
Millennial urban-dwellers are resettling to the suburbs in search of more space and closer proximity to loved ones.
- Aging in Place
Boomers and multigenerational households are updating spaces to allow for ‘aging in place.’
- Return of the Neighborhood
Reconnection with their neighborhood has homeowners investing in backyard and porch improvement which support everyday relaxation and kids play.
- Calming Scents
More women will invest in diffusers and candles which bring a sense of calm and self care to home spaces.
- It’s the Little Things
Desire for creating more personalized (and private) home spaces is boosting demand for window treatments.
- Lightening Up
Lighting sales are trending as homeowners create modern, energy efficient, tech smart and productive home spaces.
- Fresh Coats
While ‘smaller weekend’ painting projects spiked last year (front doors and accent walls), interest is now shifting to more expansive projects.
- All About DIY
Homeowners are using their newfound confidence, skills and tools to take on DIY painting, refurbishing furniture, etc.
- Getting Personal
More time at home – and new home sales –is boosting demand design and décor items which bring a more personalized vibe to homes.
- Outside In
As desire for healthier homes has women filling their homes with plants and ‘living décor.’
- Inside Out
In search of additional space and safer environments, homeowners are investing in outdoor ‘living spaces.’
- All About Organization
Decluttering and organizing continues as women seek to minimize stress and support multifunctional spaces.
- Multi-Purpose Spaces
With many homeowners anticipating working from home permanently, many are investing in home offices, fitness areas and study spaces.
- Spending on Storage
Women are showing a willingness to investing high quality storage solution which deliver style and function.
- Smart Tech Excitement
Smart Home tech is moving mainstream as women become more confident in its benefits and ease of use.
- Sought-After Smart Products
Women are most interested in self-install smart home solutions that boost streaming, safety and cost savings.
- Concerns & Considerations
Women continue to be concerned about smart tech’s potential impact on their family’s privacy.
- Catering to Her Kitchen
A renew commitment to cooking and eating at home has more families exploring kitchen upgrades.
- Restroom Re-Do
Increased focus on self-care (and accommodating more crowded home spaces) is boosting bathroom re-dos.
- The Why Behind the Buy
Durability, value and flair will continue as the most critical purchase influencers.
- The Ease of E-Comm
Convenience, savings, and product variety will support online shopping for home goods.
- Omnichannel Importance
With retail selected most often as the preferred home goods shopping environment, foot traffic will surge as more shoppers are vaccinated.
Source: 2021 Meredith Data Studio
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