The best way to market your real estate business is through social media. Social platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram allow you to engage with past, present and future clients in addition to your industry peers in an inexpensive and effective way. Here are important tips to keep in mind as you build your online presence.
Reputation matters
A REALTOR®’s greatest asset is their reputation. Social media gives you the opportunity to demonstrate knowledge in any niche and position yourself as an expert. This will draw in new clients who want their questions answered by a trusted source, and allow you to give them insights into things like new construction or market values. The key is providing quality content that addresses their needs. Make every word count by consistently offering useful information. Track which questions and stories get the most engagement, this will help direct you when creating new pieces ultimately creating a solid bank of content to use
Be an insider
Satisfied past and present clients will not mind if you reach out to them on social media to ask for referrals. Ask them to share your page links or articles with their friends/sphere. This is one of the most effective ways to generate new business. Additionally, your peers are on social media. Follow them to get inspired by their marketing efforts and ask questions about how they are running their business.
Vary your efforts
Diversity is the best way to increase your chances of success. Focus on content, but also add online advertising and social media marketing to mix it up. Harness the power of social media in a way that traditional marketing can’t. Make sure your feeds are updated regularly and images are on point. Video is an inexpensive and accessible way to diversify. New listings can benefit from a simple photo slideshow, a video tour of the property, or an overview of the neighborhood and nearby businesses.
Social media is an effective way to help your real estate business get the recognition it deserves. The Better Homes and Gardens® Real Estate Social Tool offers brokers and affiliated agents top tier social account management through a curated collection of content from Better Homes and Garden® Real Estate, Meredith Corporation brands and other industry and lifestyle leaders property listings plus best practice recommendations, on an all-in-one free platform. Follow this link to download our social media guide today to streamline your social strategy.
