Online Shopping

Commentary

The REport

Food trucks are easily one of the biggest phenomenons in the culinary world over the past few years. Their success in a crowded field is

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The REport

The snow blanketing the northeast truly made a remarkable winter wonderland (well… for those not stuck in airports). To keep warm, it seems, many people

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The REport

This week kicked off with Cyber Monday, one of the busiest online shopping days of the year. Experts say e-commerce sales may have reached $900

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Ready, Aim…. Aim…. Aim…. Fire!

Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

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