Demographics

The REport

Let’s get the sad news out of the way first. Last week, Twitter’s oldest user, Ivy Bean, a 104-year-old English woman died. She’ll be sorely

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The REport

With Twitter and LinkedIn making notable moves in the advertising space last week, FourSquare is trying to join in the action with the addition of

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Friday Blog Scan: Things We Liked from the Week That Was

Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, gleaning that data could change all that. Read more over at Harvard Business Publishing in his post titled Want to Understand Your Customers? Go Psycho.

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One Size Will Not Fit All in the Future

In the early days of the economic downturn, many broker owners took a “wait and see” position, hopeful that the market would turn around quickly. As the bad news continued, survival mode kicked in and brokers found themselves playing catch up and making tough decisions they never thought they would have to make such as closing offices, downsizing staff, merging with competitors. The focus was primarily on doing the things in the present that would help guarantee a place in the future. Times such as these do not allow most of us the luxury of thinking ahead and planning for what the future will look like in this industry.

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Don’t Say These Things If You Want to Attract Gen Y Women

I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.

I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.

“Tell me more,” I asked.

She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.

She explained that upon leaving, the broker’s farewell included the following statement:

“Kiddo, we’d love to have you join the team.”

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Ready, Aim…. Aim…. Aim…. Fire!

Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

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