I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP
We had a mixed bag of news this week. Do you want the good news or bad news first? A storm cloud hung over the
Brokers, you wake up and realize you are behind the social media marketing eight ball. You scramble to amass a social media marketing strategy. After
As local emissaries, real estate agents and brokers could be broadcasting valuable info about their market through their Twitter account instead of the typical stream
Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, gleaning that data could change all that. Read more over at Harvard Business Publishing in his post titled Want to Understand Your Customers? Go Psycho.
In the early days of the economic downturn, many broker owners took a “wait and see” position, hopeful that the market would turn around quickly. As the bad news continued, survival mode kicked in and brokers found themselves playing catch up and making tough decisions they never thought they would have to make such as closing offices, downsizing staff, merging with competitors. The focus was primarily on doing the things in the present that would help guarantee a place in the future. Times such as these do not allow most of us the luxury of thinking ahead and planning for what the future will look like in this industry.
I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.
I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.
“Tell me more,” I asked.
She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.
She explained that upon leaving, the broker’s farewell included the following statement:
“Kiddo, we’d love to have you join the team.”
Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.
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