Business Planning
The Seven Habits of Financially Savvy Real Estate Agents
Real estate agents need to be knowledgeable about everything from the housing market to people skills. Finances are another essential area for agents to stay
Real estate agents need to be knowledgeable about everything from the housing market to people skills. Finances are another essential area for agents to stay
I strongly encourage leaders in real estate to challenge the traditional concept called “the 80/20 rule”, which states that 80% of the sales are transacted
Fashionistas rejoice! Designers are showcasing their new collections as part of Mercedes Benz Fashion Week, and also embracing digital. The industry, which has begun to
Are you leaving money on the table? Agents and brokers around the world spend days and thousands of dollars per year on their websites and
My argument for measuring environmental efficiency in a ‘desk-less’ environment is through determining ‘Dollars Retained per Agent’ (DRA) via ‘Weighted Costs per Agent’ (WCA). By
Companies that “Segment” agents by production levels, typically group agents in ‘quartiles’ by arranging them in descending order according to some specific unit of measure. For
At last, spring has arrived! During the harsh winter months, you might have thought animals were the only creatures hibernating, but apparently home buyers and
Gahlord Dewald discusses how to get started using web analytics and why it’s so important to read traffic reports.
As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.
Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?
Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
Headquarters
175 Park Avenue,
Madison, NJ 07940
1.866.616.4BHG (4244)
Consumer Web site: www.bhgre.com
Sign up to get the latest from BHGRE.