Active Rain

Friday Blog Scan: Things We Liked from the Week That Was

We know how well the big sites in real estate (Realtor.com, Zillow, Trulia) rank in the search engines. And we are clear about the vast amount of traffic they receive. We also know that consumers are drawn to these sites first before drilling down to the local broker and agent sites. What we inside real estate know that most consumers may not is how many local listings are actually missing from these search sites. Jay Thompson digs a little deeper into this discussion in his post this week titled Where to search for homes online.

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Building a Brand Using the Power of Social Media

That is a significant “somewhat” captive audience out there who will drive the real estate market in the years to come. They will be our customers, our broker owners, our real estate agents, and they will be looking for us on all of these social networking sites and on others that haven’t yet been conceived. What we say and how we present ourselves, and whether we are even participating will be a large factor in our business success. In the past several weeks I have received franchise inquiries from Twitter, comments on YouTube videos, employment inquiries with resumes and franchise inquiries from LinkedIn, suggestions, meeting requests, comments, friend requests, links to products we might be interested in and general messages from FaceBook.

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