Real Estate Roundup – October 27, 2017


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Ryan Schneider of Capital One Will Take Over Realogy as CEO
Former Capital One executive Ryan Schneider will replace Richard Smith as CEO of real estate giant Realogy, effective December 31, 2017. Realogy owns a number of large real estate franchisors, including Coldwell Banker, Century21, Better Homes and Gardens Real Estate and Sotheby’s International Realty.

Can Real Estate Agents Get Business From Social Media?
Many real estate agents utilize social media to showcase themselves and their properties in hopes of engaging with potential buyers, but oftentimes the audience on social media is not interested in home buying. Real estate professionals can better engage on social media by naming themselves as the brand.

How to Make Your Real Estate Descriptions More Powerful
Real estate agents often use “power words” to craft property descriptions that hit home with buyers. Word choice that evokes emotion will resonate more with people who are going through the home buying process.

What Do Baby Boomers Really Want in Their Next Home?
A recent survey by national homebuilder PulteGroup reveals that the top feature baby boomers are looking for in their next home is a multicar garage, followed by open decks or patios, eat-in kitchens and a private yard.


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