Real Estate Roundup – February 2, 2018


Discover the latest happenings in the industry!

Homeownership Ticks Up in 2017 Despite Shortage of Homes for Sale
Now that home buyers have the confidence that comes from steady employment, they are ready to make an investment in the American Dream. According to a recent U.S. Census Bureau report, annual homeownership rates hit 63.9 percent in 2017. This is an increase from about 63.4 percent a year earlier.

Seattle and Las Vegas Are the Hottest Real Estate Markets in the Country Right Now
According to the Standard & Poor’s Case-Shiller Home Price Index, major markets are seeing an increase in home prices. Seattle has been a fast-growing market over the past few months. Within the last year, prices for the average single-family home have risen 12.7 percent – double the national average of 6.21 percent. Meanwhile, from November 2016 to November 2017, Las Vegas saw prices jump 10.6 percent.

Five Real Estate Technology Predictions for 2018
In 2017, the real estate industry saw that advancements such as AI and Bitcoin have far-reaching implications and the rules of technology are changing. Big data, drones and mobile devices round out the top five technologies to watch in 2018.

Facebook-The Face of Real Estate Marketing
Facebook is a must when it comes to digital marketing and engaging leads. No other platform has reached a 50 percent usage rate. Many in the industry consider it the face of real estate marketing, with 84 percent of real estate agents using social media platforms to promote sales. Of those agents, 79 percent use Facebook.

What Makes Millennials Move?
Millennials seem to be comfortable living at home with their parents. According to The U.S. Census Bureau, Gen Y is moving out at a low rate. About 38.4 percent still live with parents or relatives. Past generations including baby boomers moved to get married, while only 18 percent of millennials move to establish their own households.

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