Real Estate Resource Roundup: Top Stories of the Week, 9/19/2014

Clean Slate_Real Estate Roundup 919_rev

Happy Friday! We’re on the eve of the third weekend of Better Homes and Gardens® Real Estate’s National Open House Month, and we’re excited to see everyone get out there. But first, a few Real Estate Resource Roundup articles to start the weekend off right!

Millennials and the American Dream
In the next five years, Millennials will form 8.3 million new households, spending $1.6 trillion on home purchases. Check out the results of the latest report released by The Demand Institute, Millennials and Their Homes: Still Seeking the American Dream

What Millennials Want in a Home
Good schools, home tech, informal dining rooms. Just some of the features Millennials are looking for in their next (or first) home.

Home Sales Generate $52,205 Impact on Economy
Just what the title says, only the KCM Crew reveals how they got to this number. Pretty interesting!

Home-Sales Data Belie “Lukewarm” Market
An unusually strong reading for U.S. new-home sales in August might not be enough to kick the market into higher gear. The latest Zelman & Associates survey of home-builder executives found that orders increased by 7 percent on a seasonally adjusted basis in August from July and by 21 percent from August 2013, the largest annual gain since June 2013.

Housing Starts in U.S. Dropped More Than Forecast in August
Housing starts slumped in August after reaching the highest level in almost seven years, pointing to an uneven pickup in the U.S. residential real-estate market that will limit its contribution to economic growth.

Mortgage Myths May Be Hampering U.S. Demand: Survey
Getting a mortgage in the United States may be easier than many borrowers think, according to a survey released Monday by Wells Fargo. Nearly two-thirds of respondents thought that a very good credit score was necessary to buy a home, and more than 40 percent thought they needed a down payment equal to at least 20 percent of the purchase price to buy a home.

New Home Purchases Down by 9 Percent
The Mortgage Bankers Association Builder Application Survey data for August 2014 shows mortgage applications for new home purchases decreased by 9 percent relative to the previous month, not including any adjustment for typical seasonal patterns.

And some good stuff from around the network:

Is The Selling you’re Teaching Out Of Date?
In the latest issue of Real Estate Business Magazine, Karlton Utter, director of learning technologies and solutions for Better Homes and Gardens Real Estate, is one of a select handful of sources to detail how to wisely and effectively enact a selling program.

Real Deals: Go Realty builds brokerage firm with Triangle Millennials in mind
Jim Garman and Kevin Woody of Better Homes and Gardens® Real Estate Go Realty discuss what makes Go Realty tick and delve into their core millennial demographic, as well as the fact that Go Realty strives to be a lifestyle brand. They also mention the new franchise agreement with Better Home and Gardens Real Estate.

We had a few people attend the RISMedia’s CEO Exchange, sharing some great insight along the way:

CEO Exchange Exclusive: Master Real Estate Marketers Reveal Their Winning Campaign Tactics
On day two of RISMedia’s CEO Exchange, Jennifer Marchetti shared the challenges she faces as senior vice president of marketing & communications at BHGRE®, outlining a three-step plan encompassing the brand’s core infrastructure, marketing campaigns and consumer content.

What NOT To Do: Industry Leaders Reveal What They Learned from Their Biggest Mistakes at RISMedia’s CEO Exchange
Joe Rand, managing partner of Better Homes and Gardens® Real Estate Rand Realty, wrapped up the panel by stressing the importance of evaluating a decision from all sides and consider all possible outcomes of a decision.

And finally, if you’re hosting an open house this weekend, don’t forget to check out our BHGRE National Open House Month posts here on Clean Slate for some helpful insights and tips to amp’ing up your events, and check out our Facebook page if you’d like to learn more about our Better Homes and Gardens Real Estate Open House Sweepstakes.


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