Real Estate Resource Roundup – 11/1/14

Clean Slate_Real Estate Roundup 111

Good afternoon! Hope you’re all recovering from tall the Elsa costumes a great Halloween! Just a few Real Estate Resource Roundup articles to share before you dive into lunch, or head out for your open houses.

Google’s new data play: Predicting home sales, funded by Google Capital, is launching the “Nowcast,” a new monthly report that it claims can predict home sales up to a month faster than the National Association of REALTORS®.

Home Prices in U.S. Show Slower Year-to-Year Increase in August
Home prices in 20 U.S. cities rose at a weaker pace in the year ended in August as borrowing standards remain tight and wage gains fail to accelerate.

Pending Home Sales in U.S. Increase Less Than Forecast
The number of contracts to buy existing homes rose less than forecast in September, signaling demand will probably plateau heading into the end of 2014.

Big MLSs on both coasts rolling out “Coming Soon” listings
Two major multiple listing services on opposite sides of the country will be among the first to launch a “Coming Soon” listing status to help agents generate interest for their listings before they’re ready to sell.

You’ll wonder how you ever lived without these 9 mobile apps
“We are a fully mobile nation, and as a result, real estate is heading towards being a fully mobile industry.” Craig McClelland, COO of Better Homes and Gardens® Real Estate Metro Brokers, discusses the mobile apps that have become indispensable to his business. How many are you using?

Nation’s Top Brokers to Be Honored Next Week at RISMedia’s 19th Annual Power Broker Dinner, Held during NAR Conference & Expo
A quick list of just some of the events happening next week at NAR. Going to be a busy session! We’ll see you there!

Realogy franchisor’s luxury listings get automated videos
Onvedeo, maker of automated listing video tech for real estate brokers and agents, has signed an agreement with Better Homes and Gardens Real Estate that gives luxury listings in the Realogy franchisor’s “Distinctive Collection” a video boost.

Do Teens Know More About Money Than Their Parents?
Sherry Chris, president and CEO of Better Homes and Gardens® Real Estate discusses teens’ homebuying knowledge using findings from our Gen Z survey data. Teens seem to have learned a great deal from their parents during the recession, and have returned to an old-fashioned embrace of the American Dream.

Jennifer Marchetti Promoted to Chief Marketing Officer of Better Homes and Gardens Real Estate
Some great news on our end, as we announced Jennifer Marchetti’s promotion to chief marketing officer of Better Homes and Gardens Real Estate!

And of course, ICYMI this week, the latest on Clean Slate:

Newly minted CMO Jennifer Marchetti shares how to use the most of your slow periods to building your marketing treasure chest. If you were looking for more apps (and really, who isn’t, these days), here are a few more open house apps to take a look at. And finally, a really thoughtful piece about the inaugural NAGLREP conference, from Scott Lehmann of Better Homes and Gardens® Sonoran Desert Lifestyles.



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