How Ongoing Real Estate Agent Training Makes Brokerages More Profitable


Successful real estate agents are the bread and butter of a brokerage. While other factors also influence profitability, dedicated real estate agents bring in substantial income. Many brokerages expect agents to pay for mandatory continuing education to maintain their licenses. Others offer to cover these costs as well as pay for helpful classes to help improve agent productivity. Discover how ongoing real estate agent training makes brokerages more profitable.

Boost Motivation

Agents appreciate a broker who cares about their careers. When someone invests in your education, it boosts motivation and builds loyalty. Covering the cost of a course or two goes a long way with the right agents. They learn about the industry and bring this knowledge to clients. A motivated agent works hard to be a team player and prove his or her worth to your agency. And clients enjoy working with motivated and enthusiastic agents.

Increase Confidence

Faking confidence falls flat in the fast-paced real estate industry. Clients have valid questions and expect legitimate answers. A new real estate agent lacks the experience to know how to respond to all types of inquiries. Taking courses fills in these gaps. As agents learn more, they become interactive and find opportunities to exercise their skills. Clients instantly sense this confidence and are drawn to your agents. Confidence builds trust, which improves your agency’s reputation. And Money magazine reports offering educational benefits help reduce turnover and attract talent to your business.

Learn New Technologies and Techniques

The worlds of technology and real estate are continually evolving. Real estate agents who keep up with the changes are some of the most productive people in the business. Continuing education courses are a fast, easy way to find out about new technologies and techniques. And agents learn the correct ways to implement them rather than engaging in time-consuming trial-and-error. People of all backgrounds harness the power of technology. They prefer to work with professionals who know innovative ways to implement the technology. An agency employing agents who stay ahead of the curve attracts high-profile clients and professional referrals.

Become a Trusted Resource

Real estate agents need to stand out to generate leads and attract new clients. Continuing education is a way for agents to become a trusted resource. Relevant information creates opportunities to share it with others. Agents can write blog entries for your agency site and publish articles on other sites. Updates can be shared on social media and by creating short videos. Well-trained agents can speak at community events, expos, and seminars. People will hear the agent’s name and associate it with your agency. Over time, your business becomes recognized as an authority on specific subjects.

Find Ways to Specialize

Continuing education courses offer opportunities for real estate agents to specialize in specific areas. For example, an agent can learn about FHA rehab loans, veterans housing opportunities, or other topics. This knowledge helps an agent corner a designed market. And your agency will get the benefit of a broader client base when your agent knows how to work well with a designated demographic.

Earn a College Degree

As real estate agents build their careers, it makes sense to earn a college degree. Busy real estate agents can attend school online, so it fits into their hectic schedules. A degree in business, marketing, law or sales is particularly beneficial for a real estate professional. An educated real estate agent can become an integral member of the agency in the future. As the agency grows, there is room for more people to enter into management positions. You can transform a small brokerage into a profitable powerhouse.

AGentThe best real estate agents are interested in continuing education. These agents will possess the knowledge, ability, and drive your agency needs to succeed. Offering real estate agent training helps boost their careers and yours. With the right staff, an agency becomes a respected authority with team members who earn six-figure incomes.


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