Tips for Dominating the Luxury Short-Term Rentals Niche


From high-end vacationers to first-class business travelers, short-term rental properties offer optimum privacy and exclusivity. Agents who recognize the potential of this growing niche market are sure to profit from these real estate listings. Discover smart tips to start dominating the luxury short-term rentals niche, which continues to become increasingly popular.

Craft an Irresistible Description

Consider the target market for a luxury rental then perform keyword research to find relevant terms to include in the property description. Write a compelling narrative that helps people visualize themselves staying there. Describe the rental and its benefits, such as near the beach or in proximity to restaurants. Help people imagine themselves enjoying the home’s features, such as preparing a meal together in a fully equipped gourmet kitchen.

Include Professional Photos

Photos are crucial when it comes to short-term rentals. Use professional images to convey the home’s amenities. Invest in drone and aerial photographs that give potential renters a bird’s eye view of everything the home offers. Include as many photos as possible so people can see every room and outdoor living area. Add a detailed floor plan and a guide to the house with essential information, such as steps to using the appliances. Better Homes and Gardens® Real Estate agents can access an array of professional images to enhance their digital marketing efforts.

Optimize All Listings

Because short-term rentals need to be continually rented, search engine optimization (SEO) is essential to attract potential renters. Include relevant keywords in all listings and descriptions, as well as title tags, metadata, and alt tags (HTML attribute). Verify all spelling and grammar are correct. Keep SEO best practices in mind at all times to get the most eyes on your short-term rental listings. Good optimization also helps keep the listing on top of the search engines to help ensure the property is rented at all times.

Create Welcoming Outdoor Living Spaces

Renters often choose short-term rentals in key locations near recreational facilities such as parks, beaches, marinas, and hiking trails. Create welcoming outdoor living spaces that reflect the lifestyle in the area. Include places to sit, stroll, observe, eat, and enjoy outdoor activities. From an outdoor shower to trails for riding quads, make these areas as usable and inviting as possible.

Stage the House for Guests

A short-term rental must be ready for guests anytime. All the furnishings and decor should be neutral to appeal to a broad target audience. Agents need to work with rental property owners and tell them the house must always be staged and ready to show to potential renters. Remind them to remove all personal items and clutter. Clean and airy rooms will attract the most renters.

Focus on Luxurious Touches

To resonate with the discerning luxury market, rental property owners must offer some of the most coveted extras. A property that offers luxury, high-end amenities will rent for top dollar. Include a list of amenities in the property description along with photos. Take a video tour of the property to walk through it and point out the most alluring amenities along the way, using some of them to bring the benefits of the house to life further.

Set the Scene for Memorable Travel Experiences (MTEs)

Staging the rental home, creating outdoor living spaces, and adding luxurious amenities are all ways to set the scene for memorable travel experiences (MTEs). Encourage property owners to establish an environment that is conducive to appreciating everything the region has to offer. For example, having a rowboat with oars at a house near the lake is a thoughtful way to provide MTEs to guests who stay at the rental home.

Maintenance Matters

The devil is in the details when it comes to short-term rental properties. Luxury renters expect to stay at a well-maintained property, whether they are traveling for business or pleasure. Agents need to work with property owners to ensure the home is well-maintained at all times, including landscaping, cleaning, repairs, and updates. Savvy agents maintain a referral list of reliable locals who handle this work. And agents can encourage reciprocal referrals by doing this, helping to generate more leads. As travelers discover the many benefits, luxury short-term rentals will continue to increase in popularity.   Agents who know how to market these real estate listings can corner this growing niche market and build a profitable future for themselves.

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