How to Use LinkedIn for Recruiting and Talent Attraction

How to Use LinkedIn for Recruiting and Talent Attraction

As social media continues to change the way we do business, looking to LinkedIn as yet another recruiting tool can prove to be extremely valuable.  While Facebook, Twitter and other social sites boost visibility and awareness of your personal brand, LinkedIn is unique in its business focus.   The possibility of connecting with real estate agents within your community in one easy to use location makes LinkedIn an important talent attraction tool you can’t afford to overlook.

LinkedIn’s growth over the last several years has been substantial.  With over 143 million users, LinkedIn is growing at a speed of more then 2 new members per second according to LinkedIn statistics.  This makes LinkedIn one of the top sites to connect with real estate professionals in your market.

Your first step is ensuring that your own LinkedIn profile is complete.  Once you have entered all of your information from past employment to contact details; you can begin to make connections to real estate professionals in your market.

How to Use LinkedIn for Talent Attraction:

  1. Join groups on LinkedIn and create or engage in relevant conversations.  Start a topic around a niche and get a conversation going with that crowd. You can identify the topic you are interested in (e.g. real estate) and provide helpful answers to these questions. Doing so can help establish who you are and allow you to connect with people within that niche and even a particular location.
  2. Follow companies through LinkedIn’s “Company Follow” where you can find talent, receive company status updates when an employee moves or see who joins companies that produce the talent you are looking for.
  3. Search for companies or candidates through LinkedIn’s Advanced People Search feature.  You can filter your results and save your search parameters if you would like LinkedIn to run the searches again and then email you the results.

Getting started with LinkedIn recruiting doesn’t have to be difficult.  If you implement these ideas to get yourself started, you are well on your way to making the connections you need to grow your company or office.

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