In this tough economy marketing dollars are tight. As a savvy marketer you know that right now is the perfect time for you to pick up market share as your competitors are tightening their belts. Let’s assume your emotional side has gotten the best of you and your rational side can’t pry another dollar from your marketing budget.
What do you do?
Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.
Just as vintage clothes stay popular and vintage cars appreciate in value, there are some marketing principles that may seem ‘vintage’ in this twitteriffic world
Last weekend, I was mindlessly channel surfing when I landed on TLC. A common stopping point for me when scrolling around the stations. Like most
Auctioning real estate, a sales method we most associate with foreclosures, is now being applied to move houses and condominiums not being repossessed by the
Ever read those pages in the fashion magazines where they point out what designer items to splurge on, and what to buy cheaply as a
You’ve got a listing appointment tonight. You’re meeting with buyers for the first time this afternoon. You’re meeting a vendor who has a product or
In December 2008, our Better Homes and Gardens Real Estate Website reached its 6th month birthday. We decided this was a perfect time to take
By all accounts, there are millions of people around the world who have. During Tuesday’s inauguration, the Twitter network was on fire clocking in approximately
I spent most of the past week at Inman Real Estate Connect in New York , which I found to be an excellent investment of
Each year that I attend the National Association of REALTORS® conference, I come away with some new buzz. The conference is a great way to
Today we released the results of our “Living Green” consumer survey. The survey has been nine months in the making as we had it done
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
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