Marketing & Branding
Don’t Throw the Baby (Boomer) Out with the Bath Water
I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP
I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP
‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents.
When a new Better Homes and Gardens Real Estate partner launches, we host a number of welcome events for agents sharing more about the brand
The fall season tends to beckon a new interest in real estate when kids start school, holidays roll in and would-be home buyers take interest
For most of my school age years, I looked forward to the end of summer and going back to school. September was that transition month
[From an interview with Marc Davidson and Brian Boero] The Brokerage behind today’s office needs to approach the marketplace like a media company. If the newspaper
As the business continues to change and consumers demand a different type of interaction between themselves and the real estate professional the techniques and responsibilities of lead generation will also continue to evolve.
You know those messages on Twitter that promise to get you 50-100 followers per day. Most of us have been ignoring them since we signed
Taking your eyes off the market (trends, drivers, needs) is a great way for a company to lose a position of leadership, alienate customers and
As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.
In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.
No I am not talking about ‘swine flu’. Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
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