Author: Virtuance

‘Tis the season to incorporate holiday cheer into your real estate endeavors! 

We have five unique holiday open house ideas to help you stand out as a real estate professional.

Are real estate open houses beneficial?

Real estate open houses are beneficial because potential clients can see the homes in person. If the house is located in a well-populated area that is in demand, more people will check it out, increasing the chance of it selling.

Why host a holiday open house?

Holiday open houses are a fun way to attract potential clients. Since people will likely have an “out with the old, in with the new” mindset as the year comes to a close, the idea of a holiday open house should be appealing. That said, since the holiday season is busy, try to hold the open house as early into the season as possible. 

Another option is to hold a live virtual walkthrough during the open house for people with jam-packed schedules. Be sure to post about it on your social media with festive templates!

Holiday Open House Ideas

1. Deck the halls!

Decorate for open houses you hold during the holiday season. People will feel a sense of comfort as they picture their families celebrating together there. You could decorate a Christmas tree with business cards as ornaments. 

Hang stockings with the names of real estate agents, popular community members, celebrities, holiday characters, or anyone else that will bring a smile to someone’s face. Don’t forget to decorate the exterior of the house, too!

2. Attract clients with the smells of the season

Light candles in the homes you are showing to stimulate and evoke memories and emotions. Scents such as cinnamon, pine, and gingerbread are all traditional holiday favorites. You could even bake cookies right before the event to give people that “home for the holidays” feeling.

3. Share the spirit of giving

Don’t let potential clients leave your holiday open house empty-handed. Consider giving each of them a seasonal baked good with your contact information attached to a holiday card. 

Cookies are always appreciated! You could also hand out resources such as brochures in wrapped boxes to add extra joy.

4. Use festive holiday marketing

Instead of a traditional email or social media post to share information about your upcoming holiday open house, you can make it festive with fun holiday sayings. 

Dress up your website with pictures of snowmen, reindeer, or elves. Send a fancy invitation for the open house and attach a candy cane. Tell the neighbors about your open house to prepare them for the busy day, and they may even mention it to their family and friends.

5. Fill the homes with merry music

There’s just something about holiday music that puts a skip in your step and makes you want to sing a few “fa la las”! Set the tone by playing classic holiday music during your open house. You could even consider offering karaoke or having live carolers at the door.