As I was reading a book by developer Jorge Perez about how to be successful in real estate, (Powerhouse Principles, The Billionaire Blueprint for Real Estate Success; Celebra, 2008) it struck me that most, if not all, of the principles he outlined in his blueprint to riches are principles that many of us in real estate already know and live by.

For me, a struggling developer and “wannabe” real estate mogul, however, he leaves out some of the most important details I need. (Like the names and phone numbers of his investors.)

But kidding aside, it made me think of some of the things that indeed I do know; but don’t use persistently enough in my life or real estate dealings.

Here is my top 5 list of things that real estate professionals know, and should use consistently:

1. It’s about the relationship. Business is long term, not about a deal.
2. It’s about win-win, not a zero sum game.
3. The best place to be is with a customer. Not on the phone, not writing an email or a fax, but honest to goodness face time.
4. Immersion and focus are critical to success.  Know what you are good at – get better at it, and stick to it.
5. Knowledge is power, knowledge is success.

See? It’s stuff that you know. It’s stuff that I know. But how many times in your career have you looked at a successful businessperson and asked yourself, how did he or she become so successful?

I believe the answer lies in the below quote from our 30th President:

It’s been a successful 2014 for our Better Homes and Gardens Real Estate Market America Group office.  More closings, more contracts, more prospects, and more success. Not for everyone of course, but definitely for those pressing on.