Real estate farming ideas allow you to target specific neighborhoods to become the go-to agent within the neighborhood. With continuous marketing to an area, you can brand yourself as its real estate expert. It is important to use diverse marketing methods to contact neighbors in order to avoid annoying recipients with frequent use of the same tactics. Here are a few of the best ways to farm your area:
1. Provide Neighborhood Market Updates
Show the residents that you stay current with the neighborhood’s sales activities by sending out monthly/quarterly CMA (comparative market analysis) reports of the community as a whole. It will provide them with engaging and valuable information that they will look forward to receiving, while also keeping your real estate services in their minds.
2. Send out Flyers To Market New Listings
Flyers that show the “Just Listed” and “Just Sold” homes can be distributed by foot or sent in the mail. They will provide the community with evidence of your expertise and success. This will also keep your potential clients interested in your services, and will show them just how hard you work to get homes sold. Follow up with additional flyers debuting homes that are:
- Coming soon
- Price-reduced
- Back on the market
- Open houses
3. Stay in Contact with “For Sale by Owner” Sellers and Owners of Expired Listings
This real estate farming idea is one of the most lucrative of all, as “For Sale By Owner” sellers and owners of expired listings generally want to sell their home right away. Contact these homeowners and show them how you can help them get their home sold. You can do so by showcasing the research in the neighborhood and the homes you have sold.
4. Open Houses
Open houses do not only attract buyers, but also provide you with the opportunity to meet neighbors. Anyone who is thinking about selling is likely to check out open houses in the neighborhood before putting their home up for sale. This provides you with the opportunity to brand yourself as the area’s expert once again, while also showing off your level of services once their house is on the market.
5. Add Neighborhood Content to Your Website
When farming an area, it is extremely beneficial to offer information on your website that is specific to the neighborhood. This shows residents who may sell in the future your level of skill and ambition to market homes in the community, while also generating leads with the use of online marketing tactics. The neighborhood content should include:
- School information
- Restaurant information
- Family and community information
- Shopping information
These are just a few bits of content that your website should include on a specific neighborhood. By including this information you will not only be able to inform your clients about potential neighborhoods, but also let them know you are knowledgeable and ready to become their real estate agent.
In such a highly competitive industry, narrowing in on a specific niche or community provides you with the opportunity to become an expert of the area. You can brand yourself as the go-to real estate agent that the community relies on for quality, knowledge, and effective service.
