Connect with Gen X Buyer: Focus on Environment and Society

The number one rule of marketing, “Know your audience,” matters as much to the real estate agent as it does to the sales expert in any other industry. This is why it’s essential for Gen X-focused professionals to understand what makes this market segment tick. What drives them to buy and sell? Their motives may not be what you think, …

BHGRE® Brokerages Recognized in T3 Sixty Mega 1000 List

Better Homes and Gardens® Real Estate is proud to share the T3 Sixty Mega 1000 List! The list reports the annual performance of brokerages, franchisors, and holding companies across the U.S. residential real estate industry. The Mega 1000 list includes annual sales volume, transaction sides, and agent count for the top brokerages, but the report uses sales volume as its …

Ten Ways to Get Your Name Noticed As a New Real Estate Agent

An agent who completes the licensing process has an instant feeling of accomplishment. At that moment, all the possibilities of a new career become real and exciting. Use these ten ways to get your name noticed as a new real estate agent and start building a business that will be profitable for years to come. Announce Your Status New agents …

How to Market Luxury Homes Using Intelligent Data

Luxury buyers and sellers are savvy clients with unique requirements. Cornering this lucrative niche requires ongoing research and attention to detail, whether clients are buying or selling houses. Learn how to use intelligent data to market luxury homes and get your share of this profitable target audience. Basics About Market Intelligence Market intelligence focuses on being aware of the state …