BHGRE Realty Partners
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Better Homes and Gardens Real Estate® is a dynamic network that offers a full range of services to home buyers and sellers, builders and investors. With innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the traditions of home.
A locally owned and operated franchisee, Better Homes and Gardens Real Estate Realty Partners has offices strategically located in the Portland, Oregon and Vancouver, Washington metropolitan areas, as well as a mobile technology platform allowing our associates to serve a broad geographic area from anywhere they may be. Flexible work environments, cutting-edge ongoing training and intensive staff support all combine to help our agents excel in the rapidly changing real estate marketplace. Our knowledge and market share of the individual markets around the Portland Metro area and outlying regions gives us the competitive edge when it comes to helping our clients realize their real estate goals as well as our Agents and their individual business goals. By hiring the best agents and providing them with the best tools, support and training in the business, we create an exceptional real estate experience for our agents.
Better Homes and Gardens Real Estate Realty Partners brings several advantages to our agents, not least of which are:
• Superior Training: To help our agents serve their clients with distinction, we provide them with unsurpassed, up-to-date training and coaching. They learn about the latest real estate law and rule updates, internet/new media property marketing, sales techniques, financing programs, market analysis and more.
• Specialization: Many of our agents focus on a specific area, property type or customer need to give you access to specialized knowledge.
• The Power of a Team: Our company culture encourages a high degree of collaboration, so when your client hires you they get the knowledge and expertise of many.
• Global Connections: As members of an international brand which is part of Realogy, a worldwide leader in the real estate industry, Better Homes and Gardens Real Estate agents are tapped into a huge, global network of real estate professionals. Our agents put these connections to work both for their clients –whether by achieving maximum exposure for their property or by putting them in touch with a great real estate professional in a faraway location—as well as for their individual business by networking with realtors in different industries who may be utilizing different marketing strategies, for example.
• Tools of Today: As a BHGRE® agent you have a wealth of marketing tools with which to serve you and your clients. One example is the industry-exclusive Pinpoint program that leverages Meredith Corporation’s database of more than 85 million consumers who interact with the Better Homes and Gardens brand through magazines, web sites and other well-known Meredith brands. Using PinPoint’s demographic and geographic segmentation, Better Homes and Gardens Real Estate agents can identify and communicate with buyers most likely to be interested in that particular home.
Knowledgeable counsel, strong negotiation skills, and overall excellence and reputation create the trademarks of Better Homes and Gardens Real Estate Realty Partners, trademarks that are over 85 years strong! We look forward to the opportunity to put our strengths to work for you so that you may do the same for your clients.
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The BHGRE® Story
Better Homes and Gardens® Real Estate is a real estate brand with a fresh outlook that offers a full range of services to brokers, sales associates and home buyers and sellers. With innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate has its eyes set on the future of the real estate industry, while not forgetting its roots in the tradition of home.
History
In 1978, Meredith Corporation, one of the nation’s leading media and marketing companies and publisher of Better Homes and Gardens magazine, launched the former Better Homes and Gardens Real Estate Service. Meredith Corporation owned and operated the company for 20 years and grew the business into a highly respected name in the real estate industry. Meredith Corporation sold its real estate business in 1998, but retained long-term ownership of the Better Homes and Gardens Real Estate brand name. Then, in October 2007, Realogy announced a new, long-term agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation. Better Homes and Gardens Real Estate officially launched its new franchise system on July 23, 2008.
A Values Driven Company
Better Homes and Gardens® Real Estate is a company based on values with a focus on lifestyle and community. Our company was born out of a desire to provide amazing service to today’s savvy consumers.
This is the foundation that makes Better Homes and Gardens Real Estate different. We embrace a set of stated core values called PAIGE – Passion, Authenticity, Inclusion, Growth and Excellence. These core values serve as our guide in all of the decisions we make and set the stage for a company culture that must be experienced to be believed. These values, combined with our lifestyle brand, customized tools, technology, support and education, provide a solution that today’s real estate professionals need. It is our commitment to help real estate professionals provide ongoing value to the consumer.
In an era when the consumer is demanding value, we act as the support mechanism that allows our affiliated real estate professionals to continue to grow and thrive. By offering unparalleled value 365 days a year, we are the only company that adds value to their consumers before, during, and after their interactions.