Sherry Chris, Chief Executive Officer and President of Better Homes and Gardens® Real Estate, celebrates the 10-year anniversary of BHGRE® by sharing her top ten tips for success. 1) Collaboration is the new competitive advantage. The more you share, the more you receive. 2) Be polite and treat everyone with respect. You never know when people will come in and …

Every broker must properly handle recruiting objections. A real estate agent may not want to join your team at this time, but you want to remain professional to ensure the door of opportunity remains open. The tools you use can offer insight, perspective and valuable information that could change a real estate agent’s mind. With these recruiting scripts, you can …

When recruiting for your firm, you have to carefully balance making a compelling argument without beating your chest and trying to convince new real estate agents that you are “the best.” Trying to lure new agents with features, perks and incentive packages, or even prospective career growth data, may seem good in the short-term, but it is not the key …

In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is “to draw by appealing to the emotions or senses, by stimulating interest to cause to approach, by exciting admiration”. At Better Homes and Gardens® Real Estate, we …

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they love their freedom to do what they want along with an earning potential in the six figures. …

Providing a positive and productive office culture is key to attracting and keeping good agents. It’s also what keeps the top talent from jumping ship and hanging their license with your competitor. So how do you create an environment that keeps a team enthusiastic and helps them grow together? Here’s five tips for brokers that can help. 1. Spruce Up …

One of the great things about starting a new year is it gives you a clean slate to start over.  The ending of one year provides an opportunity for us to reflect on how we did in terms of achieving our personal and professional goals.  An honest reflection of how we did first requires having goals and plans to start …

When I was a young boy I learned how to fish by baiting a hook and dropping the line in the water, and then patiently wait for the fish to come to me. When I got older, I realized if you want to catch more fish, you have to cast a wider net, just like a funnel. Isn’t agent recruitment the …