From showing houses to verifying real estate values to negotiate the best deal, a dedicated agent helps buyers every step of the way. Clients rely on their agents to help them navigate one of the most significant investments in a lifetime, especially first-time home buyers. Discover seven facts agents should tell buyers before closing on a house. A Final Mortgage …

One of the most significant challenges agents face is providing a fair assessment of a property’s value. The house must be priced right to get buyers to bite. Undervaluing the home could mean the sellers lose thousands of dollars. Knowing current real estate values is integral to providing the highest level of service to clients. Learn how to use real …

The best of the best has been announced! 2019 REAL Trends America’s Best Real Estate Professionals list ranks the most productive agents by state and metropolitan area based on closed transaction sides and closed volume. We are thrilled that many of our affiliated agents ranked so highly out of the nearly 14,500 featured U.S. real estate sales associates from every state! Each one …

Once an aspiring agent completed the required real estate education and passes the exam, it’s time to think about the future. While agents are independent contractors, they must work on behalf of a licensed real estate broker. Is an agent getting a real estate license soon? Learn how to choose the right agency for a successful future. Examine the Environment …

While buying and selling real estate is a serious business, marketing should never be boring. People want to enjoy the process and benefit from it. Savvy real estate agents know how to get people to smile as they make one of the most important investments of a lifetime. Discover fun real estate marketing strategies to generate more real estate leads …

People from all walks of life take a course and pass the real estate agent state exam. But this is only the beginning. A successful career in real estate requires more than education, licensing, and a desk at an office. The leading real estate agents know the secrets to success. Discover the six qualities the best real estate agents possess …

Sherry Chris, Chief Executive Officer and President of Better Homes and Gardens® Real Estate, celebrates the 10-year anniversary of BHGRE® by sharing her top ten tips for success. 1) Collaboration is the new competitive advantage. The more you share, the more you receive. 2) Be polite and treat everyone with respect. You never know when people will come in and …

Every broker must properly handle recruiting objections. A real estate agent may not want to join your team at this time, but you want to remain professional to ensure the door of opportunity remains open. The tools you use can offer insight, perspective and valuable information that could change a real estate agent’s mind. With these recruiting scripts, you can …

When recruiting for your firm, you have to carefully balance making a compelling argument without beating your chest and trying to convince new real estate agents that you are “the best.” Trying to lure new agents with features, perks and incentive packages, or even prospective career growth data, may seem good in the short-term, but it is not the key …

In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is “to draw by appealing to the emotions or senses, by stimulating interest to cause to approach, by exciting admiration”. At Better Homes and Gardens® Real Estate, we …