Ways to give back to your community

Successful real estate professionals cultivate relationships with those around them and prioritize building strong communities that in turn, support homeowners. Read below for ideas on ways you can give back to your community and strengthen relationships. Organize a Blood Drive in your community. Donate gifts and toys to those who might not be able to afford their own or organize a toy drive.   Collect …

Housing Values During Coronavirus: Why to Keep Selling and Buying

Many home buyers and sellers are wondering about housing values during this time of the coronavirus. It is a good time to buy or sell? As a real estate professional, you want to advise your clients as best as possible. So, what do you tell them? Will they find that deeply discounted property that is a deal due to a …

10 Questions with John Thorpe

John is regional Vice President of Member Development and has been helping to grow the Better Homes and Gardens® Real Estate network for more than seven years. John is also the President of the non-profit organization LGBTQ+ REAL ESTATE ALLIANCE. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? I don’t …

Our Commitment to Hispanic Heritage

The Better Homes and Gardens® Real Estate (BHGRE®) brand proudly stands by and supports our core values (P.A.I.G.E.). These core values remind us, our affiliated brokers and agents, current and potential clients, and anyone we do business with, what we stand for, and how we operate. Passion – to stimulate energy to a higher level of inspiration and emotion Authenticity …

Virtual Hiring in Real Estate: Onboarding New Employees

Virtual hiring can be tricky, which is why onboarding new employees in person is the preferred method for many organizations including the real estate industry. But, today’s real estate brokers and managers are faced with the challenge of navigating through social distancing mandates and limited office interaction due to the coronavirus pandemic.  Onboarding new employees, a process that ideally includes …

How to Market Multi-Family Houses for Sale During Coronavirus

The pandemic’s impact on most real estate segments has changed the way agents are marketing homes for sale. Quarantining and social distancing means finding innovative ways to attract buyers and connect with them. With more multi-family houses for sale over the past decade, this segment continues to thrive throughout COVID-19. Discover how to list, show, and market these coveted multi-family …

National REALTOR® Safety Month

September is National REALTOR® Safety Month. It’s important to acknowledge that while being a real estate agent can be a satisfying and enjoyable career, agents can find themselves in risky situations. Knowledge and empowerment are essential in order to be prepared and stay safe.  We must take substantial actions towards ensuring the safety of real estate agents. The Beverly Carter Foundation is a non-profit …

Top Smart Home Features Buyers Are Looking For

Homebuyers are becoming more and more interested in homes with smart features. There are numerous reasons these features are on the rise from making people’s lives easier to providing a sense of security. Inform your clients of the benefits of installing these features so they can attract buyers and sell their homes at a higher price. Below are the top smart home features and their benefits you can highlight during open …

Ten Reasons Why Every Real Estate Listing Should Include Video

The pandemic proves real estate agents are creative and resilient. As the world took on a new normal, agents learned to use photos, videos, and other marketing methods to keep selling properties. Real estate professionals soon discovered the power of quality images and how they compel potential  buyers to take action. Find out the ten reasons why every real estate …

Time Management Tips for Busy Real Estate Agents

Real estate professionals who are still working 60 hours a week, even with all of the helpful technology and resources available, are smart to consider the importance of time management. As a real estate agent, you might hear about colleagues who are putting in 80-plus hours per week, and you may feel you need to be at least that busy …