High-quality videos are an essential marketing component for today’s real estate professional. Yet, many agents don’t understand what makes a real estate video great. Sure, it’s a bit of technical know-how, putting out videos that load quickly and stream flawlessly. But, creating a real estate video that sells is more than that. Agents must know how to come up with …

While we are social distancing during this time of coronavirus, it may be difficult to discern how to show a house with limited contact. Typically, before Covid-19, a buyer would feel comfortable opening cabinets and getting up-close-and-personal in other ways with their potential new home. Today’s tough times, however, mean that buyers are making purchase decisions from afar – either …

The pandemic has changed the way people buy and sell houses. From virtual tours and open houses to eclosings, social distancing transformed real estate operations. Agents scrambled to find ways to connect with clients and remain profitable during quarantine and the cautious days that follow. As a new normal takes over, discover ten facts every agent should know about eclosings. …

The pandemic changed how people work and live. Real estate agents needed to get creative to remain productive during the quarantine. The new normal means different protocols to make clients feel safe and comfortable. Now agents must help clients combat their fears to enter the housing market to buy and sell homes again after coronavirus. Be Prepared Showing homes has …

As the world faces a new normal in 2021, beginner real estate agents have different opportunities and challenges. While some things remain the same, others changed to accommodate quarantining and social distancing. Learn nine smart tips for success for new real estate agents as they embark on careers during changing times. Focus on Digital Marketing With many people still working …

Often perceived as a slow season in the real estate industry, the holidays create opportunities to reach new and old clients. Real estate marketing with a holiday flair is an effective way to boost sales at the end of the year and make connections for the new one. Discover a few festive marketing ideas for the holidays to keep the …

Despite the ongoing debate, the holiday season is an excellent time to list and sell homes. Amidst the hectic festivities, are buyers still looking to start the new year with a dream house. Plus, highly-motivated buyers and agents mean the best possible deals for sellers. Discover how to stage a home for sale for the holidays to maximize the potential …

The number of homeowners putting their houses on the market during coronavirus is low, but the shortage in demand is not always leading to a quick sale. Even though new listings are down roughly 29% in comparison to this same time last year, home sellers who want to snag the steady stream of buyers we’re currently seeing and sell their …

Greg is the owner/broker of Better Homes and Gardens Real Estate Alliance in Witchita, Kansas. He is also a former medic for the United States Army. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Passion.  It’s appropriate that passion is first in PAIGE – everything else flows from our passion …

Whether we welcome the term ‘new normal’ or wish we had never heard it, it is obvious that coronavirus and much that goes along with it are here to stay, at least for the foreseeable future. So, what have homebuyers become accustomed during the age of Covid-19 that they will likely want in their new house? The pandemic has changed …