In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is “to draw by appealing to the emotions or senses, by stimulating interest to cause to approach, by exciting admiration”. At Better Homes and Gardens® Real Estate, we …

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they love their freedom to do what they want along with an earning potential in the six figures. …

Providing a positive and productive office culture is key to attracting and keeping good agents. It’s also what keeps the top talent from jumping ship and hanging their license with your competitor. So how do you create an environment that keeps a team enthusiastic and helps them grow together? Here’s five tips for brokers that can help. 1. Spruce Up …

One of the great things about starting a new year is it gives you a clean slate to start over.  The ending of one year provides an opportunity for us to reflect on how we did in terms of achieving our personal and professional goals.  An honest reflection of how we did first requires having goals and plans to start …

When I was a young boy I learned how to fish by baiting a hook and dropping the line in the water, and then patiently wait for the fish to come to me. When I got older, I realized if you want to catch more fish, you have to cast a wider net, just like a funnel. Isn’t agent recruitment the …