The real estate agents who are actively selling houses have more than a license and access to available listings. The most successful agents and brokers recognize the power of intelligent networking and marketing. Discover six creative ways to get more real estate leads to boost profits and become known as a top-notch industry professional. Set the Scene for a Sale …

Staging is an effective way to guide the buyer’s eye to the finer features of a home for sale. Selling houses means knowing how to put together a creative presentation that attracts the right target market. Learn how to stage a house to sell quickly for corporate clients who are eager to move into their next phase in life. Time …

Elizabeth Byrne is the Brand Marketing Manager for Better Homes and Gardens® Real Estate corporate office in Madison, New Jersey. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Growth. I want to keep learning and trying new things, in every aspect of my life but especially with my work here …

Sellers want to sell their homes quickly and get a fair price. Agents help sellers by researching the best time of year to sell a house without losing money on closing day. The past few years have been a seller’s market, with more qualified buyers than available homes. As this market finally starts to slow down, smart sellers get maximum …

Buyers searching for an oasis in the center of bustling cities are attracted to the amenities of a penthouse. And buying a high-end apartment is an appealing lifestyle. Selling the property and its possibilities make it easier to draw attention to these high-priced homes. Discover unique ways to market luxury penthouse for sale for buyers looking to find a house …

Local celebrities are professionals who leverage their neighborhood notoriety to create a profitable brand. Everyone needs to buy, sell, or rent a property. And these people are looking for a real estate expert with leadership qualities who understands the area. Learn how you can – yes, you really can! – become the best real estate agent in the neighborhood. Get …

Closing on a house is an exciting day for the buyers and agent who helped make it happen. From the initial house search to the final inspection, every step is emotionally-charged until the deal goes through. When the clients are happy, an agent has an opportunity to encourage future business. Use these seven tips to stay connected with clients and …

A successful real estate agent knows how to establish and nurture long-term relationships. Even when clients move away, they continue to refer people they left behind to the agent. Learn about building relationships in business to establish a reputable brand and get more referrals. Discover how to win a client’s continued trust by being authentic and knowledgeable in all interactions. …