Home is where the heart is. It might be cliche, but at Better Homes and Gardens® Real Estate, we know it to be true. That’s because our agents go above and beyond to make sure that the houses we sell are more than just houses — they’re homes, where families can make memories and delight in a space that’s truly …
10 Questions with Debbie Scanish
Debbie Scanish is the Director of Business Operations with Better Homes and Gardens Real Estate Cypress in Lexington Kentucky. Read on for some great insights into which P.A.I.G.E. value she identifies with the most, and why. 1. Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, and why? Growth. I love to learn – …
Seven Facts to Tell Clients About Buying a Historic Home
The fusion of past and present come together beautifully in older homes. Helping clients find a house with a rich history can be a challenge. Once there are one or more prospects, it’s time to discuss specifics about buying old homes. Consider these seven facts every agent should tell clients about buying a historic home. Residing in a Historic District …
How to Determine the Fair Market Value of a Home and Get More Leads
The first question in the minds of buyers and sellers is, “How much is the house worth?” Many variables exist that determine the bottom-line value of a home. The smartest place to begin is the fair market value (FMV). FMV is the price house listings would sell for in a logical situation where the buyer and seller have full disclosure …
Seven Benefits of Having Clients Sign Documents Online Before a Closing
For generations, the closing day meant signing seemingly endless documents to finalize the deal. Now real estate agents have access to cutting-edge tools that help save time and effort. The days of having a sore writer’s hand after closing are over. Discover seven benefits of having clients sign documents online before a closing. Review the Terms Buyers sign a myriad …
10 Questions with… Ray Suganuma
Ray is an affiliated agent with Better Homes and Gardens Real Estate Advantage Realty and a United States Veteran with a distinguished military career serving in the Special Operations Command Pacific (Camp Smith, Hawai‘i), Joint Intelligence Operations Command (Makalapa, Hawai‘i), Combined Joint Task Force Horn of Africa (Djibouti City, Djibouti), Joint Interagency Task Force West (Camp Smith, Hawai‘i) and Seal …
Tech-Focused Real Estate Video Marketing Ideas to Get More Leads
If a picture is worth a thousand words, imagine the value of a video for ambitious real estate agents. Videos make it possible for potential buyers to tour a property and find a house from the comfort of their own space. Learn more about tech-focused real estate video marketing ideas to get more leads and sell more properties. Classic Listing …
4 real estate tips for turning listings into a social media lead magnet
The home search process is changing. So is real estate’s ability to engage clients online. In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has before. But that …
10 Questions with Pete King
Pete King, of Better Homes and Gardens Real Estate Main Street Properties, is the latest to sit down and respond to our ’10 Questions’ series. He reveals which P.A.I.G.E. values he feels the closest to, as well as who his real-life hero is. 1. Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, …
A sit down with Blair Myers
