From retirees to city slickers with new jobs, many consumers seek to get out of a house and get into a condo. Homeowners want less space and maintenance with all the modern amenities they prefer. Thoughtful agents can make this transition as smooth as possible for their clients. Consider seven ways to help clients downsizing from house to condo, so …

The most successful agents narrow down their focus to reach out to a specific target audience. Selecting a niche can be a profitable strategy. Agents must be willing to learn everything about a particular area, type of property, or consumer category. Familiarity with the niche attracts customers who are looking for specific types of properties. Discover seven potentially lucrative niche …

Most homebuyers go online to search for available properties. Search engine optimization (SEO) focuses on targeted keywords and strategies to attract search engines and people who want to find a house. Sellers recognize the power of the internet and want to know how to use it. Savvy agents can use these seven smart SEO tips to learn how to get …

Making connections is the lifeblood of the real estate business. Networking helps agents develop meaningful relationships, which can turn into real estate leads and clients in the future. People want to do business with professionals they know and trust. Discover how to get more leads in real estate with these six ways to connect with clients. Schedule the Best Open …

Over the past decade, learning technology has become compulsory for real estate agents. From email newsletters to social media posting, innovative ways to share and connect become the newest methods of lead generation. Savvy agents have already harnessed the power of the latest innovations to attract more business. Discover how to get more real estate leads by becoming a social …

Much like any other professional sales career, real estate agents inevitably face rejection. Many are unable to handle the pressure and leave the job within a year of starting. Dealing with rejection is how agents survive the financial tides and move forward into productive and profitable careers. Discover how to deal with being rejected and make a comeback. It’s Not …

Buying your future home is becoming an increasingly digital experience; in fact, 95% of home searches now begin on the internet. Millennials in particular (who now represent the largest, and growing, age group of the home market) are accustomed to the online experience and the on-demand, informational nature. With unlimited online access to tools and resources, they expect a similar experience from …

Preparing to sell a home is a busy time for property owners. It takes effort to throw away old stuff, clean the house, improve the curb appeal, and make necessary repairs. Property owners want to know about home improvements that add value to the property. Discover some of the best ROI home improvement ideas for real estate agents to share …

Joy is the Broker Associate at Better Homes and Gardens Real Estate Florida 1st in Fort Lauderdale, FL. She sat down to answer a few career questions for us and give you the perfect book to add to your list in the new year. 1.    Which of our BHGRE® P.A.I.G.E. (Passion, Authenticity, Inclusion, Growth, Excellence) core values do you identify with most, …

Mickey Spain has been with the Realogy Franchise Group for over 15 years but joined Better Homes and Gardens® Real Estate in 2018. His current role as the Director of Brand Engagement means he works on adoption and education of branded tools amongst our network. Find out more about his career, like how he learned to adopt the “we over …