SEO, for those who are not familiar, stands for Search Engine Optimization. SEO attracts search engines and people searching online using targeted keywords and strategies and can increase the quality and quantity of website traffic organically. Considering over 90% of potential home buyers start their search online, it’s key to use SEO in order to increase your website ranking and boost your online presence. Higher rankings and increased exposure will result in generating more leads.   Know …

From checking texts in the morning to an early evening open house, an agent’s day is often packed with activity. After putting in long hours for business, agents may feel too tired to appreciate their free time. From friends and family to exercise, agents need to learn how to fit everything into a hectic day. Discover how to achieve work-life …

Considering the amount of time people are spending online and on social media, agents and brokers should still be maintaining an active social presence.  Below are a few safe topics you can share with your audience to stay engaged and relevant in your community even when social distancing.   Go through past reviews or testimonials and share the best ones.  Discuss tools you have access to and how you …

Video is one of the most highly effective forms of content. Although most of us consume a large amount of video, many real estate agents aren’t using video as part of their digital marketing strategy. Learning about video is a great use of your social distancing time while you wait to make your grand re-entrance. Here are some tips to become a video pro …

Now is the time for agents and brokers to reach out and share relevant information with past and current clients. Many companies have sent emails notifying customers how they are handling operations during this unprecedented time, but it’s key to go above and beyond. Show you care by providing them with beneficial information.  Agents should monitor what’s happening locally in addition to the …

There are hundreds of free apps that can be beneficial for your state of mind, whether you are looking to be more mindful, relax or learn something new. Mindfulness Mindfulness can free your mind, improve your ability to focus, reduce stress and help with anxiety. Say goodbye to obsessive thoughts and download the apps below. Headspace: This is a great …

Although we are practicing social distancing, it’s essential to maintain communication with your team during a sensitive time like this. Employee engagement is key and companies need to help their people stay connected. Below are some ideas on how to continue internal communication and create stability.  Set up weekly check-ins or meetings. Structure and routine are imperative during a time like this. There’s an abundance of tools that allow your team to keep in touch while working at …

Maintaining our social connection has never been more important. Current conditions require us to maintain our distance and have limited physical interactions. This scenario doesn’t leave a lot of room for real estate professionals, whose business revolves around handshakes and face-to-face interactions, to do their job, does it? Here is where social media comes in to save the day. Through …

When working conditions change radically, agents need to transform their approach to stay active. While meetings and open houses might be impossible during a worldwide crisis, it is an ideal time for real estate education and development. Discover real estate skills and abilities to master now for a better career in the future. Get Organized Organization is critical for agents …

Turn downtime into your most productive time. We worked with our network at BHGRE ® and came up with ideas for what you can do now to boost your future business. Read on for our ultimate list of agent action items you should start TODAY. The agent action list Practice using video conferencing with a fellow agent so you can …