Posted by Sherry Chris
It never fails … good things happen when you least expect them. When we were offered a 15-second spot twice every hour for 60 days’ rotation on the CBS Superscreen at Times Square, it was too exciting to pass up! 1.5M people look at the huge screen every day! It wasn’t originally part of our extensive launch plan, but we quickly incorporated it. Of course, the challenge became: how do you create a 15-second video announcing the launch of Better Homes and Gardens® Real Estate when you can’t display the name or trademark until July?
After many hours of creative and legal brainstorming, we came up with a teaser ad that we think will catch people’s attention. And just when they get a little tired of looking at our teaser, we will switch it to the real thing!
If you are curious, go stare at the CBS Superscreen on 42nd Street between 7th Ave. and 8th Ave. in NYC until you see the ad, or check out the video below … and let us know what you think. Oh, and special thanks to Camilla Sullivan, our launch guru, for making it happen. It sure is fun launching a new brand.
