The Transformative Power of Ethics in Business

The Transformative Power of Ethics in Business

A commitment to ethics in business has a transformative power that can not only help define your company’s culture, but also set the tone as to how your business will operate and prosper.

Values and ethics go hand-in-hand in business.  In order to thrive, every organization must clearly delineate its code of ethics and core values. 

We built the Better Homes and Gardens® Real Estate brand around key values that define our beliefs and act as guiding principles that steer us toward success: Passion, Authenticity, Innovation, Growth and Excellence.

Our Core Values – P.A.I.G.E

  • Passion:  To stimulate energy to a higher level of inspiration
  • Authenticity: Being actually and precisely what we claim to be
  • Innovation:  To be contemporary in our approach to business and life
  • Growth:  To have increasing influence
  • Excellence:  To consistently exceed expectations

Realogy Corporation, the parent company of Better Homes and Gardens Real Estate, was recently named among the “2012 World’s Most Ethical Companies.” We are proud to belong to a culture where ethical behavior is inherent and where a consistent commitment to “doing the right thing” provides a clear path to long-term success.

Values and Ethics in Business

The promise to our franchisees, managing brokers, agents and consumers is that we conduct ourselves with integrity and leverage our resources to provide an exceptional lifestyle brand through exceptional service. 

Our agents embody the Better Homes and Gardens Real Estate core values.  They commit each day to providing an outstanding real estate experience for every consumer knowing that lasting relationships are the lifeblood of our business.

Think about how you can positively impact your customers’ lives and your business by defining and living by your own set of core values.  And remember, at the base of everything you do, ensure that ethical standards are at the heart of your work.

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