National Association of Realtors

Friday Blog Scan: Things We Liked from the Week That Was

Marketing used to be simple. A flyer. A postcard distributed to your farm. A newspaper ad in what once was a robust real estate section filled with listings. Today, simplicity has not be replaced, just relocated to the Internet where social networking websites are providing small business great new opportunities to market their services and wares. Rhonda Abrams digs into the top 5 and how small business can make best use them in her post titled Strategies: Which social networking site is best for your small business?

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Newspaper vs. Internet

In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.

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Using Target Marketing to Attract Agents

Those responsible for attracting new agents to their offices have certainly been challenged by today’s real estate market. A look at the decline in NAR membership only adds to the discouragement many recruiters are feeling. So let’s regroup.

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NAR’s March Release: Is the Media Too Positive this Time??

Sorry to play the contrarian again, but why all the hoopla over NAR’s release this week? Was the news really good enough to elicit a “wow”?

Believe me, after absorbing one ugly headline after another (both fair and unfair) for years now, the industry could certainly use a positive spin on the numbers. Like many others I know, I felt that the media practically reveled in reporting bad news while too often failing to expand on the whole story. This time around, though, I must be missing something because I just don’t get why this is the month when the figures are being trumpeted as the possible first signs of a turnaround.

So pardon me if I’m flying against the positive media winds when I think February was barely different than prior months; as before, I see in the numbers reasons to be both cautious and cautiously optimistic. But I sure ain’t ready to call this yet.

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